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Wix Website Builder: Features, Pricing, & Ease of Use


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In today’s digital era, a robust online presence is vital for individuals and businesses. Your website acts as your virtual storefront, leaving a lasting impression on visitors and establishing credibility in your industry.

  • Website building has evolved to become accessible to all, thanks to user-friendly platforms like Wix.
  • Wix offers intuitive drag-and-drop editing and a vast selection of templates, making website creation effortless.
  • Launched in 2006, Wix has become a leader in cloud-based website building, serving millions worldwide.

Wix democratizes website development, allowing anyone to create a professional-quality website quickly. It offers:

  • E-commerce capabilities
  • Blog integration
  • SEO tools
  • Mobile optimization

In bridging the gap between technical complexity and creative expression, Wix revolutionizes website building. It empowers users to establish compelling online presences, connecting them with their audience seamlessly.

Pros and Cons of Wix

Getting Started With Wix

Signing up for a Wix account is a straightforward process that can be completed in a few simple steps.

All you need is an email address to get started with Wix’s web hosting. In fact, if you don’t mind the advertisements, you can spin up a site for free.

On the other hand, if you want an ad-free site with a custom URL or e-commerce options, you must upgrade to a paid account. These range from the $17-per-month Light account to $159-per-month Business Elite plan.

Signing up with wix consist of these steps:

  1. Visit the Wix Website
  2. Click “Get Started”
  3. Select a Sign-Up Option
  4. Enter Your Details
  5. Verify Your Email (If Required)
  6. Complete the Sign-Up Process
  7. Choose a Plan (Optional)
  8. Start Building Your Website

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Wix Pricing

Wix has four premium plans to choose from: Light, Core, Business, and Business Elite. Wix’s pricing ranges from $17 to $159 per month (billed annually)

Plan Name Space eCommerce Accept Payment Collaboration Price
2 GB
$17 / mo
50 GB
$29 / mo
100 GB
$36 / mo
Business Elite
$159 / mo

Wix offers a free plan that you can use indefinitely, which includes 500MB of storage space, a Wix-branded domain name (e.g.,, and displays ads on your site.

This plan is an excellent way to get acquainted with Wix without any financial commitment. However, to enhance your site’s professionalism and functionality, we recommend upgrading to a premium plan as soon as you can.

Premium plans remove ads, provide more storage and bandwidth, and offer additional tools and features that can help your site grow and succeed.

Wix’s Features

Wix offers a wide array of features designed to help users create and manage professional websites with ease. Here are some key features:

  1. Templates: Over 900 customizable templates covering various categories, allowing for a tailored design to suit different industries and personal styles.
  2. Drag-and-Drop Editor: An intuitive drag-and-drop interface that enables users to easily arrange and customize their website elements without any coding knowledge.
  3. App Market: A comprehensive app market with numerous add-ons and integrations to enhance website functionality, including tools for marketing, e-commerce, social media, and more.
  4. SEO Tools: Built-in SEO tools to help optimize your website for search engines, including customizable meta tags, alt text for images, and URL redirects.
  5. Mobile Optimization: Automatic mobile optimization to ensure your website looks and functions well on smartphones and tablets.
  6. E-commerce: Comprehensive e-commerce capabilities, including product galleries, inventory management, secure payment options, and shipping and tax calculators.
  7. Blogging: A fully integrated blogging platform with features like post scheduling, categories, and tagging to help you manage and grow your blog.
  8. Hosting and Domain: Free and reliable web hosting with the option to connect your own custom domain or purchase one through Wix.
  9. Wix ADI: The Wix Artificial Design Intelligence (ADI) feature helps create a personalized website based on your specific needs and preferences by asking a few simple questions.
  10. Multilingual Support: Tools to create multilingual websites, making it easy to reach a global audience.
  11. Customer Support: Comprehensive customer support, including help articles, video tutorials, and 24/7 support for premium users.
  12. Analytics: Built-in analytics to monitor your website’s performance, track visitor behavior, and gain insights to improve your site.
  13. Marketing Tools: Email marketing, social media integration, and other marketing tools to help promote your website and engage with your audience.
  14. Security: SSL certificates to ensure your website is secure and trusted by visitors.

Is Wix Good For Designing?

When building your website with Wix, you will have over 900 templates available to assist in your design efforts.

This diverse range of high-quality templates is why we consider Wix the top website builder for design, surpassing Squarespace in this area due to the sheer number of templates it provides.

Selling Online With Wix

If you’re planning to build an online store or sell products, including physical items or online courses, you’ll need to subscribe to either the Core, Business, or Business Elite plan.

Sales features such as abandoned cart recovery, discounts, social media selling, and back-in-stock notifications are included in all three Wix plans.

However, features like product reviews, advanced shipping options, and support for multiple currencies are exclusive to the Business and Business Elite plans.

In our research on eCommerce website builders, Wix ranks second, just behind our top pick, Shopify.

Shopify excels with its extensive sales features, providing unlimited products and international selling tools even on its most affordable plan.

While Shopify supports businesses scaling to industry-leading levels, Wix is better suited for smaller stores with simpler inventory needs.

Wix's AI-Powered Toolset

Wix offers a suite of AI tools designed to simplify website creation and enhance the user experience. Here are the key AI-driven features available on Wix:

Wix setup with AI

  1. Wix ADI (Artificial Design Intelligence): This tool helps you create a personalized website quickly and effortlessly. By answering a few questions about your preferences and needs, Wix ADI generates a unique website design tailored to your specifications. It considers factors like industry, style preferences, and desired features to create a professional and functional site.
  2. SEO Wiz: This AI-powered tool guides you through the process of optimizing your website for search engines. It provides a personalized SEO plan with step-by-step instructions, helping you improve your site’s visibility and ranking on search engine results pages (SERPs). The SEO Wiz also offers keyword recommendations and tracks your site’s performance over time.
  3. Content Manager: The AI-driven content manager helps you organize and manage your website content efficiently. It allows you to create and store content in a structured manner, making it easy to update and reuse across different pages of your site. This tool is particularly useful for managing blogs, product catalogs, and other content-heavy websites.
  4. Wix Logo Maker: Using AI technology, the Wix Logo Maker helps you design a professional logo for your brand. By entering your business name and answering a few design-related questions, the tool generates a variety of logo options for you to choose from and customize further.
  5. Wix Analytics: This tool leverages AI to provide insights into your website’s performance. It tracks visitor behavior, traffic sources, and other key metrics, offering actionable recommendations to improve user engagement and site effectiveness. The analytics dashboard presents data in an easy-to-understand format, helping you make informed decisions.
  6. Automated Email Marketing: Wix’s AI-driven email marketing tools help you create and send targeted email campaigns. It uses customer data and behavior analysis to personalize email content, increasing the chances of engagement and conversion. Automated workflows can be set up to send emails based on specific triggers, such as abandoned carts or new subscriptions.
  7. Smart Tips and Recommendations: Throughout the website-building process, Wix provides AI-powered tips and recommendations to help you make the most of the platform’s features. These suggestions are tailored to your specific site and goals, ensuring you utilize the best tools and practices.

These AI tools make Wix a powerful platform for creating and managing professional websites, offering personalized and efficient solutions for users with varying levels of expertise.

Wix App Market

Wix’s App Market is a comprehensive marketplace that offers a wide range of applications and integrations designed to enhance the functionality and performance of your website. Here are some key features and benefits of the Wix App Market:

selecting apps in wix

  1. Variety of Apps: The App Market features hundreds of apps across various categories, including marketing, e-commerce, social media, events, and more. This diversity allows you to find tools that suit your specific needs and goals.

  2. Easy Integration: Apps in the Wix App Market are designed to integrate seamlessly with your Wix website. With just a few clicks, you can add new features and functionalities without the need for complex coding or technical skills.

  3. Marketing Tools: Enhance your marketing efforts with apps for email marketing, SEO optimization, social media integration, and customer engagement. These tools help you attract, engage, and retain customers effectively.

  4. E-commerce Solutions: Expand your online store capabilities with e-commerce apps for payment gateways, inventory management, shipping solutions, and product reviews. These apps help streamline your sales process and improve the shopping experience for your customers.

  5. Event Management: Manage events and bookings with ease using apps for event registration, ticket sales, and appointment scheduling. These tools are ideal for businesses that host events, workshops, or offer services by appointment.

  6. Social Media Integration: Connect your website with popular social media platforms using apps that enable social sharing, feeds, and login options. This integration helps increase your online presence and engagement with your audience.

  7. Analytics and Reporting: Track your website’s performance and gain valuable insights with analytics and reporting apps. These tools provide data on visitor behavior, sales trends, and marketing effectiveness, allowing you to make informed decisions.

  8. Customer Support: Improve customer service with apps for live chat, contact forms, and help desks. These tools enable you to provide timely support and build better relationships with your customers.

  9. Customization and Personalization: Personalize your website with apps that offer custom forms, surveys, and interactive elements. These tools help you gather feedback, engage visitors, and tailor the user experience to their preferences.

  10. Free and Premium Options: The App Market offers both free and premium apps, allowing you to choose solutions that fit your budget. Premium apps often come with advanced features and dedicated support.

The Wix App Market is a valuable resource for enhancing your website’s functionality and achieving your business objectives. Whether you’re looking to boost your marketing efforts, improve customer engagement, or streamline your operations, the App Market has a solution to meet your needs.

Wix Security Details

Wix takes website security seriously, offering a range of features and practices to ensure your site and data are protected. Here are some key aspects of Wix’s security measures:

  1. SSL Certificates: All Wix websites come with built-in SSL (Secure Sockets Layer) certificates, which encrypt data transmitted between your site and its visitors. This ensures that sensitive information, such as personal details and payment information, is securely transmitted.

  2. DDoS Protection: Wix employs robust Distributed Denial of Service (DDoS) protection to safeguard your website from attacks that could overwhelm your site with traffic and cause it to go offline.

  3. 24/7 Monitoring: Wix’s security team continuously monitors the platform for any suspicious activity or potential threats. This round-the-clock vigilance helps to detect and mitigate security issues before they can impact your site.

  4. Data Encryption: Sensitive data stored on Wix servers is encrypted to prevent unauthorized access. This includes both data at rest and data in transit, providing comprehensive protection for your information.

  5. Regular Security Updates: Wix regularly updates its infrastructure and software to address any vulnerabilities and enhance security. These updates are automatically applied, ensuring that your site remains protected without requiring any action on your part.

  6. Secure Payment Processing: For e-commerce sites, Wix ensures that payment transactions are processed securely. Wix supports various trusted payment gateways, such as PayPal, Stripe, and Wix Payments, which comply with industry standards for security and fraud prevention.

  7. Compliance with Standards: Wix adheres to international security standards and regulations, such as the General Data Protection Regulation (GDPR) for users in the European Union, ensuring that your site complies with data protection laws.

  8. User Authentication: Wix provides robust user authentication mechanisms, including two-factor authentication (2FA) for account login. This additional layer of security helps to prevent unauthorized access to your account.

  9. Backup and Recovery: Wix automatically backs up your website data, allowing you to restore previous versions of your site if necessary. This ensures that your content is safe and can be recovered in case of data loss or accidental changes.

  10. Application Security: Wix conducts regular security assessments and vulnerability testing on its applications to identify and fix any potential security weaknesses. This proactive approach helps to keep the platform secure.

By implementing these security measures, Wix ensures that your website is well-protected against various threats, giving you peace of mind as you build and manage your online presence.

How Can You Get in Touch With Wix?

Wix offers a variety of help and support options to assist users with their website-building needs. Here are the main ways you can get in touch with Wix support and access their resources:

  1. Help Center: The Wix Help Center is a comprehensive resource with a vast collection of articles, tutorials, and guides covering a wide range of topics. You can search for answers to specific questions or browse through categories to find detailed instructions and troubleshooting tips.

  2. Support Tickets: For more personalized assistance, you can submit a support ticket through the Wix Help Center. You’ll need to log in to your Wix account, provide details about your issue, and a support representative will respond to your inquiry via email.

  3. Phone Support: Wix offers phone support for users with premium plans. You can request a callback from a Wix support representative through the Help Center. Phone support is available during specified hours, and you can choose a convenient time for the callback.

  4. Live Chat: Depending on your location and the time of day, Wix may offer live chat support. This option allows you to chat in real-time with a support agent who can help you resolve issues quickly.

  5. Wix Blog: The Wix Blog provides updates, tips, and insights on using Wix and improving your website. It includes articles on design, marketing, SEO, and other relevant topics to help you get the most out of the platform.

  6. Wix Forum: The Wix Forum is a community space where users can ask questions, share tips, and discuss various aspects of using Wix. Experienced users and Wix representatives often participate in forum discussions, providing valuable insights and support.

  7. Video Tutorials: Wix offers a range of video tutorials that walk you through different features and functionalities. These videos are available on the Wix YouTube channel and the Help Center, making it easy to follow along and learn at your own pace.

  8. Social Media: Wix maintains active profiles on social media platforms such as Facebook, Twitter, and Instagram. You can reach out to Wix support through these channels for assistance or stay updated on the latest news and features.

  9. Wix Partner Program: For more complex projects, you can hire a Wix Partner. These are professional designers and developers who are certified by Wix and can provide expert assistance with building and optimizing your website.

By leveraging these support options, Wix ensures that users have access to the help they need, whether it’s through self-service resources or direct contact with support representatives.


Yes, Wix offers several ways for you to create your own website, allowing you to choose the process that works best for you.

You can select from over 900 designer-made templates or use our AI website builder, which creates a business-ready site in no time through a conversational interface. Alternatively, you can start from scratch with Wix’s drag-and-drop website builder.

No matter which option you choose, you can always continue customizing in the Editor for complete website design freedom.

You have the ability to create business websites tailored to any industry, offering a wide array of features.

This includes options to sell products through an online store, offer services with booking capabilities, express your ideas via a blog, display your portfolio in an attractive manner, and explore numerous other functionalities.

Certainly. Wix is an HTML website builder that enables the creation of professional-grade websites even without coding knowledge.

Within the Wix Editor, you have the freedom to drag and drop any desired feature and tailor it to align with your site’s aesthetics.

Additionally, for those proficient in coding, advanced functionalities can be incorporated into the site using Velo.

Yes, you can create any kind of landing page with Wix, including a landing page or one-page website. Explore beautiful HTML landing page templates and get started with the landing page builder.

At Wix, they have got your back when it comes to security. Your website automatically receives top-notch security measures, managed by their team of experts round the clock.

From preventing threats to swiftly responding to any issues, they ensure your site’s safety. Plus, your data is encrypted during transmission using HTTPS and TLS 1.2+, and you get an SSL certificate automatically.

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