Why blogs fail
Rather than saying bloggers fail, I would say methods fail.
Yes!! genuine bloggers never fail in blogging, usually the method they use to run their blog fails.
It may sound WTF but it’s true.
Because I went through all this failed blogging journey before I made five digit income from my websites.
So you are at the right place to learn and understand the concept of blogging which will definitely help you to scale up your website and make money out of it.
Here we start!!
Take the name of any successful blogger you know just anyone and Google their online journey.
They all struggled in the starting days of their online journey. They all started from zero but slowly and steady they scale up their business and knowledge to dominate the industry.
They kept trying different sort of methods to establish their blog until they succeed. And you can copy their methods for your blogs too.
But those who have failed? Well, there’s something to learn from them. Many things, in fact.
It’s more important to understand the reality of the method they used in their blog which leads them to fold.
By the end of this post, you will understand what it takes to become a successful blogger.
Let’s get started.
Most of the people reading this article are here because they have fallen in love with the idea of blogging or they have fascinated themself with the lifestyle of other successful bloggers who are making millions of dollars.
Am I right? Oh, come on it’s true!!
Starting a new blog is an exciting time that is filled with a lot of hope and enthusiasm.
Here the actual game starts!
You don’t take blogging seriously
Just like any other jobs, if you want to have a successful blog, you can’t treat blogging as a hobby or a side project.
Blogging requires dedication and consistency. You have to produce quality content for your potential visitors on a regular basis.
It’s not like just writing 15-20 articles will help you to grow your blog.
No, not at all, you have to give time.
To run a successful blog you (ideally) want to publish at least two quality content every week. You have to find the best keywords for your blog. The more quality content you publish, on a consistent basis, the better your results are going to be.
You can see the comparison table below.
However, there are exceptions.
However, if you are going through a tough financial situation then you can start a blog on a free platform like blogger.com (Keep in mind the free blogging platform doesn’t perform well).
Why successful blogger uses a solid host provider
A good web hosting plan has numerous benefits few of them are:
- Less likely to have a website downtime
- Better security (https)
- Better support if anything goes wrong
- Frequent website backups if anything goes wrong
- Search engine rankings & SEO
For example, Here is the performance and uptime of my website:
Those who rely on the cheap hosting company have to face all of the above issues.
Most of the time their website is down, have security issues (check the sample result below) that gradually lead their hard work in vain.
Affordable web hosting is out there, you just have to search for it. In fact, you don’t have to bang your head here and there check out the list of the best hosting company and start your journey.
Reasons behind the failed blog
As I said earlier, the steps you are taking to run your blog determine it’s future. With millions of blogs already on the web it is significant you understand why 98% of bloggers fail.
1. Launching too soon
Have you ever come across the blog post that gives you amazing insight and triggers your knowledge hunger seeking for more information on that topic? But you find nothing extra apart from that single article.
What will be your reaction? Will you wait around another article or start looking somewhere else to know more about the topic.
It’s likely that you will move on. Thus, it is very important that you launch your blog only when it has a substantial number of articles to keep your readers happy.
2. Launching too late
Don’t waste your time thinking too much. If you got a wonderful idea just execute it. Remember while you are sleeping others are working.
Move fast because every day 4 million blog post is published.
So, if you are still delaying in starting your blog then you are doing a huge mistake.
3. Not creating engaging content
With so much content being produced, great content is the minimum requirement for getting in the game.
If you are not producing engaging, outstanding and In-depth content then you will lose the potential visitors.
Think like a successful blogger and take the time to do all of the reading, watching, listening and thinking necessary.
Try to cover almost everything related to the topic. Suppose you want to start a blog on weight loss then figure out all the possible queries your potential readers might be looking for.
Use the tools like answer the public, the auto-suggest features of Google and Youtube and readout 10-15 others blog to get a clear idea on what and how to write.
4. Lagging behind on promotions
Don’t assume that your content has magnetic power. You need to spread the words about your blog to let people know about its existence.
Even well-established blog runs ads to promote their content. You can’t just sit back and wait for the traffic to arrive.
There are plenty of ways to promote your blog: social media marketing, online communities, enabling e-mail subscriptions, advertising agencies are few of them.
Not promoting the content is one of the main reason for a failed blog.
5. Not updating an existing post
Many bloggers don’t bother updating their existing content. Google loves updated content so it’s really important for you to update each and every post at a regular interval of time.
Some simple updates, tweaks and changes can be performed in a matter of few clicks. It also gives your existing or potential visitors a positive vibe for your blog.
6. Not creating an email list
If you have a list of email subscriber then you can easily recall your existing visitors to your blog. You just have to send an email to your subscribers about your new post, offers, tweaks etc.
Use mailpoet service for collecting and sending emails newsletter to your subscribers. It’s free up to 1000 subscribers.
7. Giving up too easily
Remember one thing blogging is not easy. It requires dedication, patience, and willingness to do.
Somehow if your plan didn’t work then don’t just wind up, look for the methods which are not working for your blog. Take help from experts. But don’t give up easily.
It’s always frustrating when things don’t go as plan, you might well be enticed to give up.
Give it one more try “This is exactly what successful blogger does: They never give up easily”.
Focus on creating great content, stay away from negativity, promote your blog, engage with your visitors, and for good reason spend few bucks on your blog. Never ever go after cheap hosting or cheap content.
Do you think your blog will survive the next year? I’d really love to know your thoughts.
Frequently asked questions
A search engine like Google uses an advanced algorithm to rank the web pages for their searchers.
But those algorithms still need your help to understand and rank the content of your web page properly.
If your content is not optimized, then the search engine will fail to rank your website and it won’t appear in the search result…
…because of this, you will miss out all the traffic related to your webpage.
So it is really important to do SEO for your website.
Before coming to this question it’s really important for us to understand what search engine exactly do.
A search engine like Google consists of :
- A crawler
- An Index and
- An algorithm
A crawler follows the link on the web 24/7 and saves the HTML version of a page in the database, called index.
The index will get updated automatically if Google comes to your website and found a new or revised version of it.
After indexing, Google will start showing your website in the search result.
Google has a complex algorithm that decides which pages are shown in which order.
How this algorithm works is a bit secret but you can start optimizing your website as per the new trends which will definitely help you in improving your web ranking dramatically.
(How exactly the search engine operates we will see in Chapter-1).
Yes, you can hire an SEO agency if they fit in below points:
- If you have enough budget – A good SEO agency will charge $100k for 12 months of project
- If they fit in your business model
- If they won’t lock you in contract
- If you are looking for long term success
- If you don’t have time for SEO
Of course, you can do it by yourself.
Depending on your commitment, learning enthusiasm, your willingness to learn, and how serious you are, you can do SEO of your website by yourself.
Even a small amount of knowledge can make a big difference.
Start learning now and believe me you will become a master in Search engine optimization.
A plugin like Yoast SEO has made things easier.
If you really want to learn and improve search traffic to your website I recommend you to read this guide completely (From chapter 1 to chapter 5).
Each chapter consists of valuable information skipping any topic may ruin all your effort.
In the next chapter, we will see how exactly search engine operates.