What is On Page SEO
CHAPTER - III
All the SEO strategies which are performed within the website to improve the position of web rank in search engine result page (SERPs) is known as On Page SEO. It includes:
- Optimized Title
- SEO-Friendly URLs
- Header tags <h1>
- Subheading Optimization
- Meta tags & Descriptions
- Internal Linking
- Responsive Design
- In-Depth Content
- Outbound Links
- Site Speed
- LSI keywords
- Image Optimization
- Social Sharing
- User-Friendly Navigation
Later in this post, we will discuss every point in details but first, have a look at infographics of On-Page SEO.
Optimized Page Title
A page title is one of the most important factors of On-Page SEO strategies. Each of your pages or post should have its own unique title and should be sprinkled with your main keyword of that page.
Optimized and attractive title attracts more people, more people means more click, and more clicks will help you to boost up your page rank in SERPs.
You should try to use the target keyword at the beginning of the title tag, if not possible, make sure to put it somewhere in the title. However, embedding keyword at the beginning of the title tag put more weightage.
Add Power Words To Your Title
Now, what does it mean by power words?
Words like "Ultimate", "Premium", "Proven", "Powerful", "2018", "Latest", "Guide", "Review" are power words that grab attention and attracts click on your page.
But wait a minute.
Power word should be used only if it is relevant to the post. Unnecessarily use of these words can make your visitors angry and rather than improving page rank you will get penalized. So don't try to fool your visitors and search engine.
SEO Friendly URLs
SEO-Friendly URL is highly recommended, optimized URL helps search engine in crawling your webpage efficiently. So make your URLs short and meaningful. And avoid using special characters, symbols, brackets etc in URL.
For an example have a look at three URL structure below. Now, which one is the best? Obviously the third URL.
And you should never forget to use your target keyword in the URL, even Google has stated that the first 4-5 words of a URL are given more weight.
Meta Tags and Descriptions
A meta description is a concise summary of a webpage appears underneath the blue clickable link in SERPs (search engine result pages). Having unique and compelling descriptions can improve the click-through rate (CTR) for a given webpage.
Again, you should include your target keyword in your meta descriptions but don't spam your description with keywords. It should be looking meaningful and reliable.
To maximize CTR, Google and other search engines automatically make the keyword bold in SERPs which draws the eyes of searches. So you should write your descriptions accordingly.
To make thing easier and simpler I use Yoast SEO plugin. This plugin helps me in writing customized meta title, meta descriptions, meta keywords and much more.
With regards to meta keyword, Google has stated that they really don't care about it, however, having customized unique meta descriptions definitely help you in driving more traffic through CTR.
Heading Tags [ H1 ] Use It Properly
From SEO point of view and for your visitors, make your article reader-friendly by breaking up your content into smaller sections. To do so use heading tags to highlight various headings and sub-headings.
Generally, H1 tag is reserved for the page title and make sure you only have one H1 tag per page. For subsequent headings stick to H2 and H3 tags. However, if you want to add more headings you can use H4, H5, and H6 tags to highlight the topic.
And don't forget to use the keyword in your H1 tag, it's highly recommended.
Keyword rich headlines are more useful than generic one. So try to include your target keyword in at least one subheading. If necessary then use the keyword in other subheading or else don't use it, Google doesn't like too much keyword stuffing.
Insert Images or Videos To Engage Your Visitors
Putting an images or videos in your blog post is a great way to make your site visually appealing. Optimized images not only help in driving more traffic but also keep your visitors stick to your post.
It reduces bounce rate and increases time on site.
Having focused keyword in the "image title" and "alt text" plays a significant role in on page SEO strategies. So make sure to use keywords in alt text and title of an image.
But be careful
Having too many images or multimedia on your post may slow down your site and hamper your overall page rank. So it is really important to:
- Compress all the images
- Use caching plugin
- Use CDN
Importance Of Internal and External Linking
Both internal and external link plays a crucial role in ranking factor of your webpage in SERPs.
Internal linking helps your visitors to navigate around your site and find all your content, it won't only provide better user experience but also ensure that your site gets properly crawled.
Relevant internal linking tells the search engine that you are providing deep information regarding the article and you will get a golden chance to boost up your page rank.
Apart from linking to your own blog post, you should also link your post to the relevant external website. But make sure that the website you are linking is trustworthy and relevant to your post.
However, if you are not sure about the authority of the external website you should use nofollow tag to avoid passing the link juice to that site.
This is a special tag attribute you can add to a link [For an example <a href=”https://www.elegantespace.com/” rel=”nofollow” >Some Text</a>] that tells the search engine not to count this particular link.
Actually internal and external links are a good sign of writing a content rich article and Wikipedia is a great example of this.
Drop Target keyword At The Beginning Of Post
Its true, keyword rich article has a good chance to rank in the search result but only if it is used in a correct ways. Dropping your target keyword in the first 100 words of your article helps Google to understand what is your page all about.
However, overuse of keywords can lead your website being banned from the search engine. Hence you should keep the keyword density around 1.5%.
Sprinkle LSI Keywords
Along with target keyword start using LSI keywords in your article for better SEO results.
LSI (Latent semantic indexing) is a keyword or phrase that contains words that are similar to your main keywords. For an example, if your target keyword is "SEO", then your LSI keywords could be "search engine optimization services", "top SEO company", "website optimization".
You can find relevant LSI keyword for your website from LSI Graph (a free tool) or you can use Google search engine itself. To do so search for your keyword in Google and scroll down to the bottom of SERPs and choose some of the suggested topics from "Search related area" simple as that.
This way you will not only cover almost every important part of the topic but also you can write without risk of being banned.
Switch to Responsive Design Immediately
Yes, the websites which are not mobile friendly are getting penalized by Google. And in the coming year, it will be a nightmare for all the web owner whose website is not responsive in design because Google has rolled out MFI.
Responsive design is not only a part of on-page SEO but also one of the most important SEO strategies of 2018. If your website is not mobile-friendly, I insist you make it now.
In-Depth Content - Pillar of On Page SEO
Make it thumb rule " In-Depth content = Complete SEO of a website". How? Because if you post In-depth content then:
- You will cover almost every topic
- You will break up your content by using header tags
- You will use Keyword at more place
- You will Automatically add LSI keywords
- You will get more chance for internal and external linking
In other words, the post that has less word count will not perform up to the mark. Because they are usually less informative and Google give less important to those post.
However, there are exceptions, but in general, try to make a post with at least 700 words.
To do so, get all the related queries that people are looking for the specific topic, do some research and start writing a long informative post.
Use Social Sharing Buttons
Social sharing comes under both On-Page SEO strategies and Off-Page SEO strategies and may not play a direct role in ranking your site. But social share generates more eyeballs on your content and more eyeballs mean more click.
Having prominent social sharing buttons can increase social sharing by 700% and will automatically boost up your page rank.
But again... Rich Content is king of on page SEO.
Let's have a quick review of entire topic:
Things to do:
- Write In-Depth content
- Put keyword in post title
- Insert optimized Images
- Use LSI keywords
- Make SEO friendly URLs
- Switch to responsive design
- Ask visitors to take action
Things not to do:
- Keyword stuffing
- Don't put more than one H1 tag
- Don't try to fool search engine and visitors
Things need to be care of:
- Keyword in title and URLs
- Maximum 1.5% of keyword density
- Minimum 700 words
- Drop your keyword in first 100 words
- Customized meta descriptions
- Proper internal and external links
This is how on page SEO works effectively. And I am pretty sure if you follow all the above strategies, your web page will definitely get a significant hike on the SERPs.
In this chapter you learned about on page SEO now its time to dive into Off-page SEO strategies, In next chapter, you will get all the details about off page SEO strategies, see you there...
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