off page seo

Lesson - 5

What Is Off-Page SEO?

The strategies which are performed outside of a website to improve the position of web pages on the search engine result page are known as Off-Page SEO strategies.

Building backlinks, encouraging branded searches, and increasing engagement and shares on social media are all common off-page SEO actions.

The days have gone when a search engine used to rank a website by considering how many backlinks they have.

Now it’s not only about getting backlinks (what most people think).

Off-Site ranking factor involves Brand Signal, Trustworthiness, Relevance, Anchor keywords, and Authority.

And this can be achieved by getting backlinks from other reputed websites or communities on the internet.

I know I said “link building” but the link I am saying is a quality link not the number of links pointing to your website.

I will show you how to get authoritative backlinks later in this guide.

However, If you think Off-Page SEO is all about building links, then you are wrong.

It’s 2023 and you have to understand Google considers so many things to rank your website.

And to stand out from the crowd you have to work on both On-Page SEO and Off-Page SEO efficiently.

Don’t worry, in this guide, I will exactly show you how to get more out of doing Off-Page SEO on your website.

But before that let me explain the key aspects and benefits of Off-Page SEO.

Key Aspects Of Off-Page SEO?

  1. Backlink Building: Acquiring high-quality, relevant backlinks from reputable websites to your own site. Backlinks act as “votes of confidence” and can positively impact your site’s authority and ranking.

  2. Social Media Engagement: Building a strong presence on social media platforms to engage with your audience, share content, and increase brand visibility. Social signals may indirectly influence search rankings.

  3. Influencer Outreach: Collaborating with influencers or industry experts to promote your content or products, which can extend your reach and credibility.

  4. Guest Blogging: Writing high-quality guest posts for other websites in your niche. This helps you showcase your expertise and gain exposure to a new audience.

  5. Online Reviews and Ratings: Encouraging positive reviews and ratings on platforms like Google My Business, Yelp, and industry-specific review sites. Reviews can impact local search rankings.

  6. Social Bookmarking: Sharing your content on social bookmarking sites to increase its visibility and drive traffic.

  7. Forum Participation: Engaging in relevant online forums and communities, contributing valuable insights, and including a link to your site in your forum signature.

  8. Directory Listings: Submitting your website to reputable online directories and business listings, especially relevant to your industry or location.

  9. Content Outreach: Promoting your high-quality content to relevant websites and bloggers, encouraging them to link back to your content.

  10. Brand Mentions: Monitoring mentions of your brand across the web and reaching out to websites that mention you but haven’t linked to your site. Requesting a link in such cases can enhance your backlink profile.

  11. Local SEO: Optimizing your website for local search by creating and optimizing Google My Business listings, obtaining local citations, and encouraging local reviews.

  12. Press Releases: Distributing newsworthy content through press releases to gain media coverage and potentially earn authoritative backlinks.

  13. Link-Building Strategies: Employing ethical link-building strategies to ensure the acquisition of quality links rather than engaging in spammy or manipulative practices.

What Are The Benefits Of Off-Page SEO?

Improve page ranking – Successful Off-Page SEO strategies increase your page rank in SERPs, resulting in more traffic to your site.

More exposure – A high page rank in SERPs means a lot of exposure, and people tend to click on the first five SERP search results (search engine result page).

If your website ranks high in search results, it will receive more clicks, visitors, and social media mentions.

So let’s get started.

To obtain backlinks, you must first prepare your site internally. You can accomplish this by organizing your internal pages.

In most cases, people skip this fundamental link-building step. Internal pages that are well-organized and optimized have a significant impact on overall site performance.

To be more specific, you should use meaningful anchor keywords to link all of your site’s pages.

That way, link juice will flow throughout your website, and web spiders will crawl it more efficiently.

A professional SEO expert treats each page as an integral part of their website and never leaves any content all alone.

Whenever they get a chance of linking related topics they link them together.

interlinking of web pages

Seamless navigation is a great way of organizing web content and you should make a habit of it.

Do proper keyword research and complete on-page optimization to leverage the full benefit of link building.

Got any questions? Ask me in the comment section below.

What Is The Objective Of Off-Page SEO?

Building a positive value for your site is the main objective of Off-Page SEO.

Your Off-Page optimization activities tell the search engine what others think of your website.

Having several valuable links redirecting toward your web page tells the search engine that your content is pretty good and built a positive reputation on your site.

Factor Influence Off-Page SEO

  1. The number of links to your website – The number of domains linking to your site is one of the important factors.
  2. Relevancy of links – Getting a backlink from the related page carries more relevancy for search engines.
  3. PageRank (PR) of linking page – You should consider the PageRank of the linking pages because high PR gives more value than low PR pages.
  4. Link diversity – Be careful of having too many links of one type to your site. It gives a spamming signal to Google and will hamper your ranking.
  5. The number of links from a particular website – It’s ok to have several links from the same website but getting backlinks from individual domains is the best move.
  6. Domain Authorities (DA) of linking page – Same as PR, the authority of a domain is also a ranking factor.
  7. Contextual links – A contextual link from the content of the post is way better than getting it from the sidebar of a website.
  8. Link anchor – The anchor text of a link is very important. So keep an eye on the anchor text of your backlinks.
  9. Do-follow and No-follow links – Google doesn’t give any values to the link with the attribute “nofollow”. So, try to get a do-follow link whenever it is possible.
  10. Natural link – Google also checks how natural is your link profile. In short, focus on the quality link rather than quantity.

We will talk more about this later but before let’s have a look at how links are made.

Over the years webmasters have been trying lots of different strategies to get a backlink to their website and they have found several ways to get it.

The best way to get authoritative backlinks are:

1. Broken Link Building 

It’s an easy way to get natural backlinks to your site.

The opportunities are just endless, the internet is full of broken links and to take advantage you have to find them.

Usually broken pages lead to 404 errors and Google will not penalize the site for this, but 404 errors hamper the user’s experience.

Imagine people click on the web page that appears on the search results and land on the page saying 404 error.

How frustrating it will be.

Because of this bad user experience, your potential visitors might never return to your site.

In fact, in a recent study, it has been found that 32.4% of losses in business are because of poor user experience.

Many authority sites have dead links.

You can help them, just conduct a backlink analysis on a relevant website, find the broken link, contact the web owner and let them know about the backlinks.

Reach out to the site owner with a proper email and ask for a favour of a link back to your website.

If the owner found your content worthy and helpful related to the topic you will definitely get a backlink from their webpage.

2. Guest Blogging

Guest blogging is the best way to get good-quality backlinks to your website.

Writing a blog post on the other related website (Website having high PR) is called Guest Blogging.

By doing this you will get an opportunity to promote your own blog and name in the industry.

However, On 17 June 2020, Google announced that now you have to use the nofollow tag for the Guest post link.

3. Forum Signature

In order to get backlinks to their website many people comment or respond to queries on forums.

But how they will get backlinks? – By including the web links in their signature.

4. High-Quality Content Creation

Produce valuable and engaging content that others naturally want to link to. Original, well-researched, and informative content tends to attract organic backlinks.

5. Skyscraper Technique

Find existing popular content, create an improved version, and reach out to websites that linked to the original content, suggesting they link to your improved piece.

6. Resource Link Building

Create comprehensive resource pages or guides on your website. Outreach to relevant websites and bloggers who might find your resource valuable and link to it.

7. Influencer Outreach

Collaborate with influencers or industry experts to create content. They may share the content and link to your website, expanding your reach.

8. Infographics and Visual Content

Create visually appealing infographics or other visual content. Share them on relevant platforms, and encourage others to link back to your site when using the content.

9. Social Media Promotion

Share your content on social media platforms to increase its visibility. If your content is valuable, others might link to it from their websites.

10. Content Outreach

Reach out to websites or bloggers that have mentioned similar topics and suggest your content as a valuable addition. Request a link to your content.

11. Collaborative Content

Collaborate with other content creators or businesses on joint projects. This can lead to shared promotion and mutual linking.

12. Article Directories

Also known as a content farm. By publishing your article in article directories you can get a link back to your website.

An article directory accepts new articles from many contributors, but the article should be unique.

However, there is a catch

If you will try to trick the search engine by building artificial links (including all the above methods)…

…you are more likely to get penalized and your website will be kicked out from search results.

Actually, link building is an easy way to manipulate the search engine algorithm and many web owner tries to take advantage of this by tricking search engine.

Which gradually lead to the creation of what is generally known as “Black Hat SEO”.

What Is Balck Hat SEO?

Black Hat SEO is a set of unethical practices to increase a site’s page rank in SERPs.

These practices are against search engine terms of service and can result in the site being banned from the search engine.

The two leading search engines Google and Bing have openly announced the consequences of Black Hat SEO on Google’s Webmaster Guidelines and Bing’s Webmaster Guidelines respectively.

To protect the search engine results page (SERPs) from spammers Google has introduced Panda and Penguin to recognize Black hat techniques.

In addition to the above and in order to provide a way for the webmaster to share the link to a website without passing link juice, the “nofollow” attribute has been introduced.

This is a special tag attribute you can add to a link.

For example:

<a href=”” rel=“nofollow”>anchor text</a>

that tells the search engine not to count this particular link as a referenced website.

To save your website from being penalized you should start adding the nofollow tag to all your external links, comments links, ads links, and blogroll links.

As I have mentioned earlier, Off-Page SEO is not about quantity but is a matter of quality links.

It really doesn’t matter how many links are pointing to your website it’s all about where you are getting the backlinks.

Having 5 backlinks from a reputed website say “Huffington Post” or “Matt Cutts blog” is much better than having 100 links from junk/ non-relevant websites.

So try to get the links from a high PR website.

Yes, it’s difficult but not impossible.

Publishing In-depth valuable content will definitely help you in getting natural backlinks to your website.

Anyhow, In-Depth content is one of the main SEO strategies of 2023 you should start writing a long post and try to cover all the topics.

Social Media

Social media is a part of Off-Page SEO strategies.

Almost everyone has a social media profile either on Facebook, Twitter, Instagram, or Linkedin.

If used correctly, it can positively affect your SEO efforts in link building.

However, the links you will get from the social platform are “nofollow” links but it doesn’t mean they do not have any value.

Having a reputed social presence drives more traffic to your website and will help you in improving page rank.

Do Not Forget On-Page SEO

On-Page SEO strategies support your Off-page SEO efforts.

The search engine crawls throughout the website and detects the internal links (which is a part of on-page SEO strategies). If you failed in On-page SEO your Off-Page SEO effort will go in vain.

In the past, building backlinks were easy but nowadays you have to do more than that.

If you have just started your website/ blog then rather than concentrating on building backlinks try to make a quality post.

It will automatically drive links to your site.

I hope you have got an idea about Off-Page SEO and the strategies behind it.

If you have any questions, comment below, and I will definitely help you with that.

Faqs On Off-Page SEO

These FAQs offer insights into off-page SEO practices, their importance, and how they contribute to improving your website’s overall online presence and search engine performance.

Off-page SEO is really in-person SEO for local businesses. Word-of-mouth marketing is very important in bringing people to your business.

Not only that, but satisfied customers can leave online reviews that Google – and other potential customers – can use to determine how well you are doing.

Backlinks are incoming links from other websites to your site. They act as “votes of confidence” and play a crucial role in building your website’s authority and search engine rankings.

You can build high-quality backlinks by creating valuable content, guest blogging, collaborating with influencers, and reaching out to relevant websites for link opportunities.

Natural backlinks are earned organically when other websites link to your content because they find it valuable. Unnatural backlinks are acquired through manipulative practices and can lead to penalties from search engines.

Buying backlinks is considered a violation of search engine guidelines and can lead to penalties. It’s important to focus on earning genuine backlinks through quality content and ethical practices.

Social signals refer to the impact of social media interactions (likes, shares, comments) on your content. While not a direct ranking factor, strong social signals can enhance content visibility and indirectly impact SEO.

Promote your content through social media, email marketing, outreach to industry influencers, forums, and relevant online communities to attract shares, mentions, and backlinks.

Influencer outreach involves collaborating with industry experts or influencers to promote your content. Their endorsement can lead to increased visibility and backlinks.

Positive online reviews and ratings improve your brand’s online reputation and can indirectly influence local search rankings and user trust.

Avoid engaging in black hat techniques such as buying links, link farming, and spamming comments or forums. These tactics can harm your website’s reputation and rankings.

Off-page SEO results vary based on factors like the quality of your content, outreach efforts, and industry competition. Generally, it takes time to build a strong off-page SEO foundation.

Off-page SEO works in conjunction with on-page SEO and technical SEO to improve rankings. A comprehensive approach is necessary for optimal results.

Monitor changes in organic search traffic, track the number of backlinks acquired, analyze social engagement, and assess improvements in search engine rankings.

No, off-page SEO requires ongoing effort to maintain and build upon your website’s authority, reputation, and search engine visibility.

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14 thoughts on “What is Off Page SEO”

  1. One recent method of getting quality backlinks naturally is by making infographics and distributing it to inforgraphics websites. Infographics easily tell various data, facts through image and a carefully crafted inforgraphic has the potential to go viral thereby getting natural backlinks.

  2. Unique information always attracts the readers, so write on unique topic anyhow i like your website because the alexa rank is quite good.

  3. Good article. You have explained off page seo in very simple way without going too deep in technical part.
    Thanks for sharing this post.

  4. Such an amazing guide about Off-Page SEO.
    Thanks for sharing.

    It’s really valuable and will help me to optimize my future blog posts.

  5. Thanks for the tips. Blog commenting was very popular a few years back but I feel it’s popularity has decreases, but not its importance.
    It’s good to see the leading seo blogs to mention blog commenting again and try to make people realize of their importance.

  6. Hello,
    Your post is really helpful for me, and you are correct if we don’t work on On-Page SEO then the hard work to get Better Quality Backlinks is wasted.
    SEO title and Description play an important role. I will opt for the idea of Broken Links, it really works well to Get Quality Backlinks for Our Website.
    Your Full Article is very useful for beginners and those who have just basic knowledge about SEO.
    The way you explain about Off-Page is Impressive, giving examples.
    Thank You Sir, for sharing this article.

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