Ubersuggest: The Ultimate Guide to Find Keywords For Higher SEO ranking
Ubersuggest is one of the best free keyword research tools available online for bloggers and web owners.
If you have been in blogging then you must have heard its name.
This tool is so powerful that it provides real-time keyword suggestions using Google’s suggest feature.
Just like Google, if you search for a keyword in Ubersuggest it will tell you what that person may also be searching for. So that you can optimize your website with suggested keywords. No need to do manual Google search for that.
Not only this but it will also let you know which site is ranking for that particular keyword in search result along with the CPC, search volume, social share, keyword difficulty, and domain score.
I personally love this tool because with the help of Ubersuggest I have ranked a few of my post on the 1st place of Google search result.
And in this guide, I will exactly show how to leverage the full benefit of Ubersuggest to rank your website on the first page of Google.
So be ready for an in-depth guide on Ubersuggest.
Table of Contents
What Happened To Ubersuggest?
In February 2017 Ubersuggest.io was acquired by well know and reputed digital marketer Neil Patel. Who also owns KISSmetrics, Quick Sprout, Crazy Egg, Subscribers, and Hello Bar.
After the acquisition, Ubersuggest was totally revamped and provided a great user experience with few tweaks.
You just have to create an account to access full features.
How To Use Ubersuggest In 2020
We all know how important keyword research is… because it can make or break your website completely.
So, if you have decided the niche topic then take the seed keyword and put it in the search box of Ubersuggest.
In our example, I have taken the keyword “best camera” (for explanation) and have chosen the language and country as Us/En (as you can see below).
You can always change the combination of words and languages/ country to get more keyword ideas.
Now hit on “Search” button.
So the first thing you will see after hitting on Search button are Search volume, SEO difficulty, Paid Difficulty and Cost per click with beautiful graphical representation as shown below.
Each of the data provided to you is the most accurate possible numbers.
If you scroll down a little you will get a list of Keyword Ideas.
This table easily shows you how trendy these keywords are with CPC and search volume.
To use this tool, first of all, we have to understand the SEO terminology of Ubersuggest.
Search Volume: The estimated amount of searches that occurred for a particular keyword or phrase per month.
Ubersuggest has labelled search volume in three category low, medium, and high. In our case, the keyword “best camera” is labelled as high since it has more than 33,000 search volume and is highly competitive.
If you are new to blogging I suggest you go with the keyword having medium competition.
SEO Difficulty (SD): It shows how hard it would be to rank for your target keyword or phrase in the organic search result.
The higher the value, the harder is to get in the 1st position of SERP and even more challenging to compete with other website using that keyword. I prefer anything between 0-60.
Paid Difficulty (PD): Google makes money through advertisements and every web owners want to rank there site on the first page of Google by hook or by crook.
Because of that, there is much more competition in paid results due to the sheer number of advertisers. So it is also important you consider the competition of paid difficulty of the keyword.
Cost Per Click: The price you pay for each click in your pay per click (PPC) marketing campaigns.
For example, the above keyword “best camera” has a CPC value $0.87 means if you run a PPC ad then you have to pay $0.87 for each click to Google ads network.
The actual formula for cost per click in Adwords is:
Trend: It will visually show the search volume of the keyword over the period of last 12 months.
Moving forward now we will see:
How To Do Keyword Research With Ubersuggest
Keyword research is a critical part of the SEO process and is not an easy task. In fact, it’s getting more competitive day by day.
So you have to be very focused while choosing the keyword for optimizing your content.
Thanks to the free tool like Ubersuggest, you can get some of the best keyword ideas that may be easier to rank.
Here how you can leverage more out of Ubersuggest to find suitable keyword for your website.
1. Start With A Seed Keyword
No matter how competitive your niche is… you should always start with the seed keyword.
Seed keywords are highly competitive and it’s really hard to rank your site for that word without having massive domain authority.
But we will start with it.
Trust me, just be with me. I will dissect the seed word to get the best suitable phrase for your website.
Let’s feed the seed keyword “SEO service” in Ubersuggest that will prompt a list of phrase to start doing your research.
In parallel, you should also click on the Related, Questions, Prepositions, and Comparisons tab one by one to get more ideas of related and LSI keyword.
2. Start Building The List Of Desired Keywords
Ok, now get back to suggestion tab and click on the keyword “SEO Service”…
…Upon clicking you will get 119 keyword ideas (as of now i.e 27th Feb 2019) with monthly search volume and CPC.
Note: You can simply start checking off any keyword from the list to find more suitable keyword for your niche.
With each keyphrase, you click, this free tool will prompt the top 100 websites URL that is ranked for that particular keyword.
Open the first 10 websites link and analyze the entire content to get an overall idea what authors are doing in their post, check the topics and subtopics they have mentioned in their article.
Repeat the same process with other keywords prompt in the list.
But keep in mind…
You have to pick only those keywords which satisfy 4 important things:
- Medium Search Volume
- It should be trending
- Good CPC (For Adsense)
- Medium SEO difficulty (0-60)
To do that use filters provided in Ubesuggest. Here you can easily customize the search result by setting:
- Search volume
- Paid difficulty
- Cost per Click (CPC)
- SEO difficulty
- You can even exclude or include the keywords as per your requirements
For example, I have set the SEO difficulty to 15 and left all the field blank.
It gave me 63 keyword ideas out of that I found “SEO marketing service“, “SEO optimization service“, and “SEO services India” is a great choice and much easier to rank.
This is how you have to dig the seed keywords to get best from it.
Collect all the keywords by using a different combination of filters and move to the next step.
3. Start Writing The Content Around The Keyword You Filtered Out
Your job has not been done yet. Now you have to Customize your content around the keyword you have selected.
It’s an on-page SEO process and Google only gives preference to those who do it correctly.
Here is a quick guide to implementing these keywords in your post to ensure you get more search engine visibility.
Include your focus keyword in your page title: You have to help Google to understand what your content is all about.
By adding Keyword to the title you are not only helping Google but also helping your potential visitors to understand the topic of your content.
Try to write the title lucrative… keeping keyword at the beginning. It will increase the CTR and help you in improving search engine rank.
Add keyword in meta description: A short summary of your content in 150 -160 characters that searchers will see in the search engine result page.
So it’s really important to include the keyword to increase CTR of your web page. You can easily edit your page title and meta description by using the Yoast SEO plugin.
Here is an example:
Write a long and comprehensive post: Having a long post with more than 2000 words generally performs better in search engine result page. Because it covers almost every topic and you will get more exposure to add all type of keywords like:
- Long-tail keyword
- Short tail keyword
- LSI keyword
- Related keywords
To learn more you can check our guide on on-page SEO as of now have a look at the infographic.
With the help of Ubersuggest, you can also check your own (or your competitors) website performance.
- How many organic keywords your site has
- Your organic traffic
- Domain score
- Referring domains
- even you can check the position of your post and pages in the Google search results
- and the social share count at one place
Isn’t it cool?
Alternate Tools To Ubersuggest
If you are thinking of free alternate tools to Ubersuggest then I must say rather than saying alternative you should treat them as a helping keyword research tool (because they all are free). I personally don’t treat them as an alternative tool to Ubersuggest.
In fact, you can combine all of these tools with Ubersuggest to get even more keyword ideas and these tools are:
However, if you are willing to pay for premium keyword research tool then you have a great name in the market.
- Long Tail Pro
These tools offer a wide range of additional features, they do come at a price but will provide you comprehensiveness of data and features.
However, Ubersuggest is a decent tool for every web owners to find good profitable keywords. Of course, you need to spend some time in finding the right keyword.
That’s it, you have learned how to find keyword using Ubersuggest. If you have any question comment below I will definitely get back to you.
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Frequently asked questions
A search engine like Google uses an advanced algorithm to rank the web pages for their searchers.
But those algorithms still need your help to understand and rank the content of your web page properly.
If your content is not optimized, then the search engine will fail to rank your website and it won’t appear in the search result…
…because of this, you will miss out all the traffic related to your webpage.
So it is really important to do SEO for your website.
Before coming to this question it’s really important for us to understand what search engine exactly do.
A search engine like Google consists of :
- A crawler
- An Index and
- An algorithm
A crawler follows the link on the web 24/7 and saves the HTML version of a page in the database, called index.
The index will get updated automatically if Google comes to your website and found a new or revised version of it.
After indexing, Google will start showing your website in the search result.
Google has a complex algorithm that decides which pages are shown in which order.
How this algorithm works is a bit secret but you can start optimizing your website as per the new trends which will definitely help you in improving your web ranking dramatically.
(How exactly the search engine operates we will see in Chapter-1).
Yes, you can hire an SEO agency if they fit in below points:
- If you have enough budget – A good SEO agency will charge $100k for 12 months of project
- If they fit in your business model
- If they won’t lock you in contract
- If you are looking for long term success
- If you don’t have time for SEO
Of course, you can do it by yourself.
Depending on your commitment, learning enthusiasm, your willingness to learn, and how serious you are, you can do SEO of your website by yourself.
Even a small amount of knowledge can make a big difference.
Start learning now and believe me you will become a master in Search engine optimization.
A plugin like Yoast SEO has made things easier.
If you really want to learn and improve search traffic to your website I recommend you to read this guide completely (From chapter 1 to chapter 5).
Each chapter consists of valuable information skipping any topic may ruin all your effort.
In the next chapter, we will see how exactly search engine operates.