The Ultimate SEO Guide: Boost Your Rankings in 2023

25 ACTIONABLE SEO TECHNIQUES TO BEAT COMPETITORS

Want More Traffic To Your Website In 2023?

Yes!

Then you are in the right place.

This is the ultimate guide to search engine optimization in 2023 to beat the competitors.

Because I will take you through 25 actionable SEO techniques that will definitely help you to rank your webpage on the first page of Google search results.

Actually, SEO is a never-ending process.

In order to provide the most accurate and best result, search engines keep updating their algorithms and are getting smarter day by day.

And if you have been involved in SEO you would have noticed it for sure.

If not, then do not worry…

Just follow me, I will disclose every single strategy that will work Great in 2023.

1. Core Web Vitals

According to Google, since 2021, core web vitals plays an important role in ranking factors.

📌 Definition:

What Is Core Web Vitals?

Core web vitals are a set of metrics that measures the speed and performance of a webpage based on real-world usage data (sometimes called field data).

Core web vitals are a set of three specific web page experience metrics that Google considers extremely important.

  • Largest contentful paint – measures how fast the largest element (images, videos, animations, text, etc.) can load and appear on a website.
  • First input delay – shows how responsive a website’s pages are when users interact with them for the first time. It also assesses how quickly a website’s browser can return a result to users.
  • Cumulative layout shift – ensures that a website’s pages do not contain any unexpected or confusing movements that may distract users from consuming the content.

google core vitals

Apart from core web vitals, you should also consider other ranking factors like HTTPS, Mobile Friendly or Intrusive Interstitials.

But core web vitals directly impact ranking.

However, Google stated in August 2021 that Safe Browsing will no longer be considered a ranking factor.

Safe Browsing

How To Improve Your Core Web Vital Scores

You should run a quick website performance analysis test to see how well your website performs in terms of core web vitals.

To do so, you can use Google Search Console or Page Speed Insights.

Enter your website address to see the performance of your webpage.

core web vital result

Check the details and start working on the issue.

The exact steps you take to improve your core web vitals depend on your site.

For example, a site that runs on Shopify will be different compared to one that runs on WordPress.

5 Tips To Improve Your Core Web Vitals

A. Reduce JavaScript (JS) Execution.

B. Preload Key Resources to Speed up Visual Load Times.

C. Improve Your Server Response Time.

D. Optimize, Compress and Provide Proper Dimensions For Images and Embeds. 

E. Implement Lazy Loading

A). Reduce JavaScript (JS) Execution

You should consider reducing and optimizing your JS execution if your report shows a poor FID score.

Try to bring JS execution time below 300 milliseconds.

Deferring unused JS is one method listed by Google for decreasing execution time.

In order to see if your website has unused JavaScript.

Inspect the webpage by clicking the right button of your mouse.

inspect elements of web page

Then click on ‘Elements’ and look for three dots at the top right corner. You should add a tool– Coverage. After you have added it, press the load function.

improve core web vitals sources

When you click on coverage, you will see how much JavaScript is not being used on your web page at bottom of the page.

When you have realized the amount of unused JS, you should start to cut it down.

B). Preload Key Resources To Speed Up Visual Load Times

The appearance of above-the-fold content is among a user’s first cues that a page is loading.

The ‘fold’ refers to the area of the screen that’s immediately visible without scrolling down.

Above and below the fold

Here, the first Core Web Vitals metric, Largest Contentful Paint (LCP), is used to evaluate how quickly the main on-page element loads.

Preloading techniques can be used to instruct the browser to fetch the LCP element and above-the-fold content first and as a priority, which can help the LCP element load more quickly.

preload example

C). Improve Your Server Response Time

Server response time is the amount of time required to load an HTML document from a server so that the client can begin rendering the page.

It is typically measured in terms of time to first byte (TTFB).

ttfb response time

As you run several speed tests, you may see a slight variation in the TTFB number. Ideally, TTFB time below 100ms is considered good.

Slight variations in latency can be caused by a variety of factors. However, if you notice significant differences, this may indicate a more serious underlying performance issue.

Things That Affect Server Response Time
  • Poor web hosting
  • Increased traffic
  • Bloated webpages
  • Lack of caching

D). Optimize And Compress Images

The most important elements on many websites are images.

Optimizing them is critical because it can make your page significantly lighter, improving loading speed, LCP score, UX, and search engine rankings.

Apart from that, you should provide proper dimensions for images & embeds. It directly impacts Cumulative Layout Shift (CLS).

Cumulative Layout Shift is one of these key metrics that measure the “jumpiness” of a website and how it unexpectedly moves as elements load.

For example, if a website visitor loaded a page and, while they were reading it, an image loads and the page jumps down, that would constitute a large CLS score.

E). Implement Lazy Loading

Lazy loading allows images to be loaded at the exact moment when users scroll down the page, without compromising the website’s loading speed and achieving a high LCP score.

2. Google Passage Ranking

In a major update, Google has stated

Very specific searches can be the hardest to get right, since sometimes the single sentence that answers your question might be buried deep in a web page. We’ve recently made a breakthrough in ranking and are now able to better understand the relevancy of specific passages

So Google came up with a new passage ranking feature this allows Google to rank specific sections of a page (“a passage”) independently.

📌 Definition:

What Is Google Passage Ranking?

Passage ranking allows Google to differentiate the topics of different passages on the same page and rank them separately.

Here’s an example of a Passage Ranking from Google’s feature announcement:

UnderstandingPassages

How To Optimize For Google Passage Ranking

Previously, if you wanted to rank for a specific long-tail keyword, you had to write an entire blog post about it.

With Passage Ranking, you can simply incorporate the answer to that search query into a longer, better, more comprehensive blog post on a broader topic.

This means your content needs to be divided up into dedicated sections.

Google Passage Ranking

And each section should cover a specific subtopic.

However, Google has made it clear that they will still evaluate entire pages.

So backlinks, on-page SEO, UX signals, and Google’s other page-level ranking factors will still apply.

The only difference is that now a single page will be able to rank for more search terms! In other words, you can potentially write fewer, more in-depth blog posts and still rank for just as many search terms.

If you have already been practising this, great. If not, I suggest going back and breaking up your content into sections that are VERY clear.

Look at my blog post I have already organized my entire article with proper sub headings and sections.

Every section has an H3 subheading. As a result, Google can treat the content beneath each H3 as a mini web page. And then rank it accordingly.

3. Optimize For Featured Snippets

Featured Snippet is stealing searcher’s attention and clicks from the organic listing.

According to SEMrush, almost 6% of Google search queries show Featured Snippet.

📌 Definition:

What Is Featured Snippets?

Featured Snippets are short snippets of text that appear at the top of Google’s search results in order to quickly answer a searcher’s query.

A snippet is a type of rich answer in the search result, where an answer is pulled directly from a website and featured in a box above all the other results.

…and the best part, it will give a link back to your website.

Here is an example:

visual content featured snippet

Snippet results alone get 36% of all clicks.

How To Get Featured Snippet For Your Site

1. Use clear and concise language in your content. The content should be simple to read and understand and directly address the user’s query.

2. Use headings and subheadings to break up your content and make it more scannable.

3. Use lists (ordered or unordered) to present information in a clear and easy-to-digest format.

4. Use tables to present data and compare the information.

5. Optimize your website for mobile devices, as Google is increasingly showing featured snippets in mobile search results.

6. Keep your content up to date and relevant. Google is more likely to show a featured snippet from a website that regularly updates its content.

4. Visual Search

According to a ViSenze survey, 62% of millennials and Gen Z prefer visual search over all other types of search.

And based on how things are trending, visual search is poised to take off in 2023.

📌 Definition:

What Is Visual Search?

Visual search uses artificial intelligence (AI) technology to help users search for different objects using real-world images instead of text inputs.

This technology is especially beneficial for eCommerce stores and brands, and with the implementation of well-optimized content, they may be the returned search result for a user.

Why Is Visual Search Optimization Important?

More people are conducting more visual searches than ever before.

It has the potential to change the way we are currently interacting with the world online.

 

No, Featured Snippets and Passage Ranking are completely separate systems.

 

Passage Ranking is most likely to affect very specific, long tail search queries, on topics people don’t usually write entire blog posts on.

 

1. Optimize Your Site For Google RankBrain

Google reviled the RankBrain algorithm way back and it turns out a HUGE game changer.

In 2019 many web owners experienced dramatic changes in their page rank.

It’s all because of the RankBrain.

Google RankBrain simply measure how users are interacting with search results…

…and rank them accordingly.

rankbrain ux chart

As you can see, if visitors are satisfied with the web page they clicked from SERPs, Google will rank them up.

For example:

You have searched for ‘How to make a WordPress website‘.

Google will display the content which is already ranked on the first page of the search engine.

how to make a wordpress website serps result

Now, If you click on the #1st result (what most people do) and found the content is terrible you bounced back and then hit on the #4th result and stayed there since you found the article is really amazing and worth reading.

NOTE: It’s Just an example

So what happened here?

Two things, RankBrain noticed two things:

1. You bounced back from the #1st result immediately.

2. You clicked on #4 and stayed there.

If RankBrain found the same thing happening back to back from the other users also then it will degrade the #1 and upgrade #4 at the top of the search result.

The question is:

Then how do you optimize your site for Google RankBrain?

Firstly, Try To Improve The Organic CTR Of Your Web Page

Now, what does it mean?

Google RankBrain loves the web page which gets more clicks in the search results.

It gives a signal to Google…

… ‘People are interested in this result. Let’s boost it to the top of the search results.’

However, if people don’t click on your result then Google will drop your page in the grave.

Rank decides according to CTR

That is why optimizing a site for organic CTR is really important.

Tested Strategies To Improve CTR Are

Write meaningful tile, add power words, add a call to action sentence, and add numbers to your blog title.

Here is the real-time example from one of my blog posts:

This is the easiest way to get more clicks.

best title writing strategies

Research shows that people online are more likely to click on content that contains an odd number.

Remember, writing a misleading title and description tag may improve your CTR but hamper your bounce rate and Dwell time.

So if you are planning to add a misleading title tag to get more clicks on your website then drop the idea as soon as possible.

How To Improve Dwell Time And Reduce Bounce Rate

Start writing a compelling introduction and get straight to the point.

Like this:

get to the point for best dwell time

Anyone who lands on this page will get a clear idea of what my piece of content is all about.

You might have noticed that I have broken up the content into small sections.

Because it is super easy to read and engaging.

Especially, if readers are active on mobile or tablet.

In this way, your Dwell time will improve and the bounce rate will decrease.

Having said that, our next SEO technique is based on mobile devices.

2. Google’s Mobile-First Index

Today 60% of Google searches are coming from mobile devices and mobile searchers are growing fast.

People love to access the internet while they are on the go, which means local SEO is going to become even more popular.

As a result, brands will face a big opportunity of marketing their business in a local context.

If you are not sure if your site is MFI (mobile-first index).

Here is the recommended tool from Google that will analyze your website and let you know if your site is mobile friendly.

mobile friendly website

This tool even detects the problem (if any) of your site. So you can work on that and make your site mobile friendly.

You can also check out the mobile usability report in Google Search Console.

mobile usability check in google webmaster

It’s an awesome tool that let you know which page(s) on your site isn’t mobile-friendly… and how to fix them.

Just click on the errors, and it will pop up the details. Like this…

mobile usability issue in google webmaster

Work on the error and fix it.

3. Optimize For Google Voice Search

Since 60% of the traffic is coming from smartphones, voice search is the next big thing for SEO.

Why?

Google reports that 55% of teens and 40% of adults perform voice searches every single day on the Google app.

In fact, Andrew Ng, Chief Scientist at Baidu, has confirmed that by end of 2020, 50% of all searches will be made through voice search.

As the search continues its migration to mobile devices and a larger percentage of those queries are initiated by voice, the range of virtual assistants such as Cortana, Siri, Amazon Alexa, Google Assistant, Viv and Google home is growing really very fast.

Voice searches performed in Google are up 20x since 2010.

voice search in 2020

These statistics reveal how important a voice search is.

That is why almost every Smart Bloggers or SEOs have optimized some of their content for voice search.

So that I.

How Do You Optimize Your Site For Voice Search

While performing a voice search, people generally ask a specific question, seeking a quick and relevant answer.

Like:

• How to make a WordPress website?

• How to move a website from HTTP to HTTPS step by step? etc.

When this happens, Google usually picks a page that contains questions and answers.

A real example:

I asked (performed a voice search):

voice search on mobile 1

This is what I got in reply:

output of google voice search

And when I opened the website, I see the content has the same voice result.

actual content of the voice search

So try to include a question and answer in your content.

Also, it has been seen that 4 out of 10 voice search results come directly from a Featured Snippet.

That is why along with optimizing for voice search it will be a great move to get Snippet for your post.

4. Rank Content In The Featured Snippet

Featured Snippet is stealing searcher’s attention and clicks from the organic listing.

According to Stone Temple Consulting, almost 30% of Google search queries show Featured Snippet.

A snippet is a type of rich answer in the search result, where an answer is pulled directly from your website and featured in a box above all the other results.

…and the best part, it will give a link back to your website.

Here is an example:

If you look closer you will find the result showing in the featured snippet is the same result which is at #2.

Well, this is how the snippet feature is going to steal the visitors from the ranked post.

How To Get Featured Snipped For Your Site

1. Identify commonly asked user questions related to your business.

2. Provide a clear and direct answer to the question.

3. Develop a list of related queries users have that are related to each selected question.

4. Make your content comprehensive (address all the closely related questions users have on that topic).

5. Offer value-added information beyond the direct answer.

5. Stay Away From Blackhat SEO Strategies

Blackhat SEO doesn’t work for the long term.

Sooner or later Google will definitely penalize you.

I have seen people are getting attracted to Black Hat SEO strategies but trust me guys it will ruin your hard work.

Instead, focus on white hat SEO techniques.

It’s your call of course. But in my opinion, it’s not worth it.

6. Update, Upgrade OR Entirely Remove The Old Post

The outdated post shows an adverse effect on the overall SEO of your website.

How?

Suppose a few months back you had written an outstanding post on “How to customize a WordPress website”.

And the post had covered every single detail of that time.

Now the thing has been changed…

…as we all know WordPress 5.0 has been rolled out and the Editor is updated with Gutenberg.

Now if someone visits that old blog post and found it outdated they will immediately bounce back from your site.

It gives a signal to Google that people are not liking your content, so Google will drop your site like a stone.

So if you have any posts sitting idle, outdated then consider Upgrading them.

If not then remove it from your website.

7. Publish Content With At Least 1900 Words

This is the best SEO strategy you can always rely on.

Writing an in-depth long comprehensive post that covers every point related to the topic will definitely CRUSH the short 500-word blog post.

After analyzing thousands of Google search results, I found that the average word count of a first page Google result was roughly 1900 words.

average word count on the first page of google

Now…

Why Does Long Post Work Better?

The long post shows Google that you are providing in-depth information to searchers.

Even a searcher loves the post that contains every detail about the topic.

Not only this…

In-Depth content helps you to surpass your competitors way faster than you think.

Since we have talked about surpassing the competitors, why not look up at their site.

This is what our next strategies will be on.

8. Analyze Your Competitor’s Website

Analyzing your competitor’s website gives you an idea about your potential visitors.

To do so…

Read their complete post and try to figure out, if you can provide additional information to that post.

Also, go to the comment section and see what people are commenting on.

For sure, you will see lots of appreciation comments. Like this:

appreciation comment

However, If you find they are seeking more information then write a completely comprehensive guide on your blog for your potential visitors.

9. Steal Your Competitor’s Keywords

There are two ways to get the best keyword for your niche.

Enter a random keyword into a tool like Google keyword planner.

OR

Find the keywords that helped your competitors to rank their blog posts.

Both strategies work well. Stealing your competitor’s best keyword is art.

Here’s how:

First, find your competing website…

Then enter the site’s homepage URL into a tool like SEMRush or Spyfu.

And you will get a list of keywords that already rank for.

keywords of competitors website

Now focus on the keyword that your potential customers search for in Google and create outstanding content around it.

10. Discover Untapped Keyword On Reddit

‘The Front page of the Internet’ also known as Reddit is a treasure for keyword research.

For example:

Suppose you want to write an article on ‘servers’.

Simply go ahead to the search bar of Reddit, type servers and hit enter.

how to search on reddit

…then choose the most suitable threads and subreddits from the results.

results on reddit

Scan and analyze the terms that appear again and again.

In this case, I found the keyword ‘network monitoring’.

find keyword on reddit

If people are discussing these topics on Reddit, chances are they’re searching for the same terms in Google.

…and to cross-check take that keyword and search on Google.

And with that, let’s move to our next SEO techniques.

11. Create Your Own Unique Keyword

Keep in mind you always rank #1 for the keywords that you have created.

Creating your own keyword provides a unique identification to your site.

Brian Dean of Backlinko did the same thing and came up with his own keyword ‘Skyscrapers’.

…and he is getting a great amount of traffic on his post from that keyword.

I also believe rather than being generic or choosing a keyword-stuffed domain, better to come up with some unique idea and get a brandable domain name.

It means when someone hears your domain name it should sound like a brand.

This is what exactly Amazon, Google, Bing, Zara, Facebook has done.

Next time when you are about to write new content which includes your own techniques — name it.

12. Embed Long Tail Keyword In Title

This is going to blow your mind!

I will explain why…

A few days back I published a post ‘An Ultimate Comprehensive Guide For SEO’.

My target keyword for that post was ‘guide for SEO’.

But

I embed a long tail keyword in that.

As a result, I started getting traffic from other sets of keywords like ‘Ultimate guide for SEO’ and ‘a comprehensive guide for SEO’.

In fact for the keyword ‘ultimate guide for SEO‘, my post ranked at the top of the search result.

ultimate guide for seo

…and at #7 for the keyword ‘comprehensive guide for SEO’.

guide for seo

In this way, you will get traffic faster… and eventually, rank the post for more than one term.

Even my post secured first place for the keyword ‘ultimate guide for SEO’ for voice search.

ultimate guide for seo voice search

13. Add LSI Keywords In Your Post

Along with target keywords, start adding LSI keywords in your content for better SEO results.

LSI keyword is a phrase or a word that supports your main keyword.

For example:

If you are planning to publish an article on Fashion then LSI keywords can be:

• Teens

• Cotton fabric

• Summer collection

• Latest fashion

• New fashion

• New arrivals

You must be getting curious about how to find the LSI keyword for your niche?

So here is the answer… choose either of them

1. LSI Graph

You just have to enter your main keyword and you will be loaded with tons of LSI keywords for your niche.

how to use LSI keyword

2. Use Google Search Result Itself

Yes, Google suggestions.

You probably have noticed that whenever you search for something Google will suggest some related post at the bottom of the search result.

Like this:

keyword planner for fashion trends

The words in bold or even the entire phrase can be used as an LSI keyword.

And when the search engine sees these LSI keywords on your page they think: ‘Perfect…

…This page is full of relevant content and people will love to read it and they will rank your page on the top.

14. Start Using ‘Pragsu’ To Improve Dwell Time

Pragsu is a word or phrase that helps in keeping your visitors on your page.

When someone lands on a website from SERPs…

either they stay…

…or leave the site right away.

If people stay on your page, Google thinks:

‘People are spending time on this page means it is a great website. Let’s give it a rank boost’.

But Google will drop your page when people bounce back from your site immediately.

It’s a Google algorithm – Rank brain that decides everything.

Look:

The average time that decides when to drop and when to boost the page is: 30 Sec

average time for rankbrain

That is why it’s really important to hold your visitors on your page for a higher ranking.

How?

First, figure out the place in your content where people are likely to go back on SERPs…

…and then add Pragsu.

Here’s an example from my website.

pragsu best example
pragsu in middle of the page

Bottom line:

Whenever your content needs a Pragsu, add them.

Few random examples that really work, are:

  • Here is the deal!
  • Bottom line
  • Why does this matter?
  • But wait a minute…
  • Now:
  • Like:
  • And the best part

You can create your own Pragsu…or just use the above example.

15. Dig Down Wikipedia For Unique Keyword And Topic Ideas

Why Wikipedia will help in SEO?

Because you will find untapped keyword and internal link building strategies that you will not find anywhere else.

Here’s how:

Go to Wikipedia and enter your target keyword.

For example… I am going to use the keyword ‘CAR’.

internal link in wikipedia

Look how many keywords I got (marked with both blue and red boxes), it’s huge.

Right?

Also, see how beautifully Wikipedia has created the internal links (marked with red boxes).

This is what I was talking about !!

Now head toward the ‘Contents’ section — that displays closely related keywords and topics.

find keywords on wikipedia

And don’t miss the ‘See also’ section.

see also section of wikipedia for keywords

I am pretty sure you will not get any better resource (a free source) than Wikipedia for finding untapped keywords.

Sure, Google Keyword Planner is brilliant for monthly search volume info… but not good at generating new ideas.

If you want to find more keywords from the wiki then click on internal links and dive into treasures.

16. Behave Like A Brand

Want even more traffic…Then behave like a brand.

Once you start behaving like a brand, Google will start treating you as a brand.

You know Google considers you a brand when you get site links, like this:

elegant espace serp result

However, you don’t have to bang your head against the wall to get the brand treatment.

So how do you do that?

Look:

Google is a search engine software, follows its algorithm.

It doesn’t know if McDonald is a brand… They identify brands from online brand signals.

Here’s how:

1. Unique Site name: Don’t be obsessed with keyword-stuffed domain names. Come out of the box with some unique ideas and choose a brandable domain name.

For example:

If you want to start an e-commerce website for clothes then rather than choosing – “onlineclothes.com” or “buyclothesonline.com” it will be better to name it as “moonybe.com“.

This is what exactly Amazon, Google, Bing, Zara, Facebook has done.

2. Professional About Us Page: Real brands have contextual about us page.

They talk about their company, vision, strategies, clients, and many more.

So make an epic about us page for your website.

3. Contact Page: Contact page gives a brand signal to Google that your site is genuine. It will be great if you mention your physical address too.

4. Professional email account: Running a website without a professional email looks spammy.

Why?

Ok,

Suppose you got a job offer from two different email addresses:

  • First — job4you@gamil.com
  • Second — jobs@amazon.com

Which email address seems more trustworthy to you?

Obviously, the second one.

This is how the brand speaks…

In fact, here’s what Google CEO Eric Schmidt has this to say about brands:

eric schmidt of google

17. Link Out To Authority Sites

Basically, it’s an On-Page SEO strategy.

Having an informative contextual external link on your post gives a signal to Google that you are trying your best to provide full information to your visitors.

This makes total sense if you think about it…

Google is after providing ‘The Best’ results to their searchers. So why don’t you support Google and make them happy to get the reward from them?

Google gives credit for linking out and even if they don’t your visitors will.

“The web is all about linking. That’s why they call it web”.

Shai Aharony of Reboot found an amazing correlation between outbound links and the Google algorithm.

— Pages with outbound links rank higher than the page with no links.

outlink research image

So link out at least 3 quality, contextual resources in every piece of your content.

18. Send Link Juice To Pages Sitting On Page 2 or 3 In SERPs

Your page is in the grave if it is sitting on page 2 or 3 of Google search results…

If this is the case then you have two options:

Either you leave thousands of potential traffic for that page or use this powerful SEO technique to boost it on the first page of Google SERPs.

No matter how good your contents are, but if it is not well optimized then it may lose in SERPs.

So what to do?… Throw some internal links their way, simple!!

how to pass link juice to website

To do so…

Login to Google search console and head over to Performance section:

google search console dashboard

Then hit on ‘Average Position‘ to see the average ranking of each keyword.

average position in google search console

After that filter out the keyword having an average position between 10-30 and check if you are getting clicks from that keywords…

impression check in google search console seo

…and be sure those keywords have some decent search volume.

For example, this page is ranking #12 for the keyword ‘SEO 2022’, having an impression of 987 and 13 clicks from position #12 on Google search results.

To be sure…

Head over to Google keyword planner, feed that keyword and check the stats.

This keyword gets 1k monthly searches that are pretty good. So we can work with this keyword.

seo 2018 monthly search volume

Your next step is to identify the authoritative page of your website…

once you find it…

…add internal links from those authoritative pages to the landing page that need a boost.

19. Optimize Content For Semantic SEO

Before Hummingbird, Google only used to analyze the individual keyword of the page.

Like this:

semantic seo 2019 example

But in 2013, a new algorithm was rolled out called Hummingbird.

Because of that, Google now completely analyze the TOPIC of the page and rank them in the search result accordingly.

That’s how Semantic SEO comes into action.

What Is Semantic SEO?

Semantic SEO is a process of providing more information to visitors about the topic they have searched for.

Hers how…

First, optimize your page around your target keyword.

Then cover a subtopic related to your page. It means you answer the first question and then immediately answer the second, third, fourth, or fifth question right after that.

Google loves to send traffic to pages where searchers will find in-depth information on their queries.

In a recent study, it has been found that:

online search query

80% of online searches are people looking for an in-depth answer.

10% are looking for a specific service or product and remaining

10% are people, trying to go to a specific website.

So, optimize your content for semantic SEO.

You can easily find subtopics using a tool called LSI Graph.

how to use LSI keyword

Also from Google suggest.

google suggest 2019

or…

Google related search

keyword planner for fashion trends

Once you include important subtopics in your content, it will be optimized for semantic search.

20. Remember The “First Link Priority Rule”

The mistake that most of the new webmasters do.

Let’s say you have two links pointing to the same page on your site…and both of the links are on the same page.

Which anchor text does Google pay attention to?

  • The first text?
  • The second text?
  • or Both?

According to the First Link Priority Rule, the first one.

So, What Is The First Link Priority Rule?

When a search engine crawls a web page and finds two links pointing to the same page, it will count the first link and ignore the second one.

For example:

Let’s say you have a navigation bar on your site, like this:

navigation bar

and when Google fetch your site, it crawls your navigation menu before your content, so all the links in your navigation menu become ‘first priority links’.

That’s means when you drop a link to your ‘SEO’ page in a blog post with the anchor text ‘SEO technique’.

Unfortunately, the ‘SEO technique’ anchor text will be ignored by Google. It only counts the anchor text it fetches first i.e ‘SEO’ in the navigation bar.

first link priority rule

By this Google ensure that the site owner doesn’t bombard the search engine bots with hundreds of similar links pointing to the same content.

21. Add Infographic

What is Infographic?

An Infographic is a representation of information in a graphic format to make the content easily understandable at a glance.

Adding interactive content like an infographic to your website can be one of the most effective SEO strategies in 2022.

It’s a tested technique that will abound in almost every situation.

No matter what, it will simplify the presentation of a large amount of data, content, relationships or variations of data very easily.

Example of Infographic:

on page seo infographics

This is the same infographic I have used in my post – on page SEO strategies.

It helped my visitors to understand the entire content very easily.

Also… Because of this technique, I got a more social share that improved my social traffic

22. Insert Multimedia And Graphs

Putting images, videos or graphs in your content is a great way to make your site visually appealing.

Optimized images not only help in driving more traffic but also keep your visitors stick to your post.

In depth content seo strategies

It reduces the bounce rate and increases Dwell time.

People love reading content having eye-catching images and graphs which explain the content in a glance.

Also having a focused keyword in the ‘image title’ and ‘alt text’ plays a significant role in On-Page SEO strategies.

So make sure to use keywords in alt text and the title of an image to improve the overall SEO of your website.

23. Analyze Your Potential Visitors

To write an appealing post for your audience, you need to know them.

What are they interested in? what are their requirements? why they have come to your site? from where they are coming?

There are lots of things that you have to analyze, from their interest to their region to their ages.

Because analyzing your audience is essential for SEO as well as advertisements for your product.

How Do You Analyze Your Audience?

There are several ways to analyze your audience.

But the best one is Google Analytics.

Google Analytics tells you at what time your audience is on your site, where they’re from, which pages they like most, what they are interested in and whether they use a desktop or a mobile device.

Like this:

google analytics interest data

That’s all are valuable and usable information. Closely monitor the data and optimize your site accordingly.

24. Work On Site Speed

Page speed is also known as site speed — it estimates of how fast the content of a web page loads.

or

how long it takes for your browser to receive the first byte of information from the webserver.

Google has indicated site speed is one of the SEO signals used by its algorithm to rank pages.

Also, It has been seen that page with longer load time tends to higher bounce rate and lower average time on page. Which completely hampers the user experience.

The loading speed of my site is around 1 second my fast host provider is one of the reasons behind it.

site speed below 1 second

Here are a few tips to increase your page speed:

• Choose the best Hosting

• Reduce redirects

• Minify CSS, JavaScript, HTML

• Enable compression

• Use CDN

• Leverage browser caching

• Optimize images

25. Switch To HTTPS ASAP

Despite the numerous benefits of HTTPS, many website owners have not switched their sites from HTTP to HTTPS yet.

From an SEO point of view, having an SSL certificate on your website adds a positive impact on Google as well as on your visitors.

In fact, Google gives preference to the site having an SSL certificate and beware the searchers if the site doesn’t have an SSL certificate.

Like this:

how google warns non https site

Due to this, you will lose almost every potential visitor to your website.

To learn more about getting an SSL certificate here is the step by step guide on HTTPS.

That’s it, guys!!

These are the tested SEO strategies that will definitely help you to rank your website on the first page of Google search results.

I am just curious to know which technique you are going to try first?

Let me know in the comment section below…!!

Have I missed anything?

Yes! Let me know by leaving a comment below right now.

Further Readings

What is SEO?

How a search engine works

Off-Page strategies

Misconceptions of SEO

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