25 Actionable SEO Techniques To Beat Competitors
Want More Traffic From Google In 2022?
Then you are in the right place.
Because I will take you through 25 actionable SEO techniques that will definitely help you to rank your webpage on the first page of Google search results.
Actually, SEO is a never-ending process.
In order to provide the most accurate and best result, search engines keep updating their algorithms and are getting smarter day by day.
And if you have been involved in SEO you would have noticed it for sure.
If not, then not worry…
Just follow me, I will disclose every single strategy that will work Great in 2022.
Table of Contents
1. Optimize Your Site For Google RankBrain
Google reviled the RankBrain algorithm way back and it turns out a HUGE game changer.
In 2019 many web owners experienced dramatic changes in their page rank.
It’s all because of the RankBrain.
Google RankBrain simply measure how users are interacting with search results…
…and rank them accordingly.
As you can see, if visitors are satisfied with the web page they clicked from SERPs, Google will rank them up.
You have searched for ‘How to make a WordPress website‘.
Google will display the content which is already ranked on the first page of the search engine.
Now, If you click on the #1st result (what most people do) and found the content is terrible you bounced back and then hit on the #4th result and stayed there since you found the article is really amazing and worth reading.
NOTE: It’s Just an example
So what happened here?
Two things, RankBrain noticed two things:
1. You bounced back from the #1st result immediately.
2. You clicked on #4 and stayed there.
If RankBrain found the same thing happening back to back from the other users also then it will degrade the #1 and upgrade #4 at the top of the search result.
The question is:
Then how do you optimize your site for Google RankBrain?
Firstly, Try To Improve The Organic CTR Of Your Web Page
Now, what does it mean?
Google RankBrain loves the web page which gets more clicks in the search results.
It gives a signal to Google…
… ‘People are interested in this result. Let’s boost it to the top of the search results.’
However, if people don’t click on your result then Google will drop your page in the grave.
That is why optimizing a site for organic CTR is really important.
Tested Strategies To Improve CTR Are
Write meaningful tile, add power words, add a call to action sentence, and add numbers to your blog title.
Here is the real-time example from one of my blog posts:
This is the easiest way to get more clicks.
Research shows that people online are more likely to click on content that contains an odd number.
Remember, writing a misleading title and description tag may improve your CTR but hamper your bounce rate and Dwell time.
So if you are planning to add a misleading title tag to get more clicks on your website then drop the idea as soon as possible.
How To Improve Dwell Time And Reduce Bounce Rate
Start writing a compelling introduction and get straight to the point.
Anyone who lands on this page will get a clear idea of what my piece of content is all about.
You might have noticed that I have broken up the content into small sections.
Because it is super easy to read and engaging.
Especially, if readers are active on mobile or tablet.
In this way, your Dwell time will improve and the bounce rate will decrease.
Having said that, our next SEO technique is based on mobile devices.
2. Google’s Mobile-First Index
Today 60% of Google searches are coming from mobile devices and mobile searchers are growing fast.
People love to access the internet while they are on the go, which means local SEO is going to become even more popular.
As a result, brands will face a big opportunity of marketing their business in a local context.
If you are not sure if your site is MFI (mobile-first index).
Here is the recommended tool from Google that will analyze your website and let you know if your site is mobile friendly.
This tool even detects the problem (if any) of your site. So you can work on that and make your site mobile friendly.
You can also check out the mobile usability report in Google Search Console.
It’s an awesome tool that let you know which page(s) on your site isn’t mobile-friendly… and how to fix them.
Just click on the errors, and it will pop up the details. Like this…
Work on the error and fix it.
3. Optimize For Google Voice Search
Since 60% of the traffic is coming from smartphones, voice search is the next big thing for SEO.
Google reports that 55% of teens and 40% of adults perform voice searches every single day on the Google app.
In fact, Andrew Ng, Chief Scientist at Baidu, has confirmed that by end of 2020, 50% of all searches will be made through voice search.
As the search continues its migration to mobile devices and a larger percentage of those queries are initiated by voice, the range of virtual assistants such as Cortana, Siri, Amazon Alexa, Google Assistant, Viv and Google home is growing really very fast.
Voice searches performed in Google are up 20x since 2010.
These statistics reveal how important a voice search is.
That is why almost every Smart Bloggers or SEOs have optimized some of their content for voice search.
So that I.
How Do You Optimize Your Site For Voice Search
While performing a voice search, people generally ask a specific question, seeking a quick and relevant answer.
• How to make a WordPress website?
• How to move a website from HTTP to HTTPS step by step? etc.
When this happens, Google usually picks a page that contains questions and answers.
A real example:
I asked (performed a voice search):
This is what I got in reply:
And when I opened the website, I see the content has the same voice result.
So try to include a question and answer in your content.
Also, it has been seen that 4 out of 10 voice search results come directly from a Featured Snippet.
That is why along with optimizing for voice search it will be a great move to get Snippet for your post.
4. Rank Content In The Featured Snippet
Featured Snippet is stealing searcher’s attention and clicks from the organic listing.
According to Stone Temple Consulting, almost 30% of Google search queries show Featured Snippet.
A snippet is a type of rich answer in the search result, where an answer is pulled directly from your website and featured in a box above all the other results.
…and the best part, it will give a link back to your website.
Here is an example:
If you look closer you will find the result showing in the featured snippet is the same result which is at #2.
Well, this is how the snippet feature is going to steal the visitors from the ranked post.
How To Get Featured Snipped For Your Site
1. Identify commonly asked user questions related to your business.
2. Provide a clear and direct answer to the question.
3. Develop a list of related queries users have that are related to each selected question.
4. Make your content comprehensive (address all the closely related questions users have on that topic).
5. Offer value-added information beyond the direct answer.
5. Stay Away From Blackhat SEO Strategies
Blackhat SEO doesn’t work for the long term.
Sooner or later Google will definitely penalize you.
I have seen people are getting attracted to Black Hat SEO strategies but trust me guys it will ruin your hard work.
Instead, focus on white hat SEO techniques.
It’s your call of course. But in my opinion, it’s not worth it.
6. Update, Upgrade OR Entirely Remove The Old Post
The outdated post shows an adverse effect on the overall SEO of your website.
Suppose a few months back you had written an outstanding post on “How to customize a WordPress website”.
And the post had covered every single detail of that time.
Now the thing has been changed…
…as we all know WordPress 5.0 has been rolled out and the Editor is updated with Gutenberg.
Now if someone visits that old blog post and found it outdated they will immediately bounce back from your site.
It gives a signal to Google that people are not liking your content, so Google will drop your site like a stone.
So if you have any posts sitting idle, outdated then consider Upgrading them.
If not then remove it from your website.
7. Publish Content With At Least 1900 Words
This is the best SEO strategy you can always rely on.
Writing an in-depth long comprehensive post that covers every point related to the topic will definitely CRUSH the short 500-word blog post.
After analyzing thousands of Google search results, I found that the average word count of a first page Google result was roughly 1900 words.
Why Does Long Post Work Better?
The long post shows Google that you are providing in-depth information to searchers.
Even a searcher loves the post that contains every detail about the topic.
Not only this…
In-Depth content helps you to surpass your competitors way faster than you think.
Since we have talked about surpassing the competitors, why not look up at their site.
This is what our next strategies will be on.
8. Analyze Your Competitor’s Website
Analyzing your competitor’s website gives you an idea about your potential visitors.
To do so…
Read their complete post and try to figure out, if you can provide additional information to that post.
Also, go to the comment section and see what people are commenting on.
For sure, you will see lots of appreciation comments. Like this:
However, If you find they are seeking more information then write a completely comprehensive guide on your blog for your potential visitors.
9. Steal Your Competitor’s Keywords
There are two ways to get the best keyword for your niche.
Enter a random keyword into a tool like Google keyword planner.
Find the keywords that helped your competitors to rank their blog posts.
Both strategies work well. Stealing your competitor’s best keyword is art.
First, find your competing website…
Then enter the site’s homepage URL into a tool like SEMRush or Spyfu.
And you will get a list of keywords that already rank for.
Now focus on the keyword that your potential customers search for in Google and create outstanding content around it.
10. Discover Untapped Keyword On Reddit
‘The Front page of the Internet’ also known as Reddit is a treasure for keyword research.
Suppose you want to write an article on ‘servers’.
Simply go ahead to the search bar of Reddit, type servers and hit enter.
…then choose the most suitable threads and subreddits from the results.
Scan and analyze the terms that appear again and again.
In this case, I found the keyword ‘network monitoring’.
If people are discussing these topics on Reddit, chances are they’re searching for the same terms in Google.
…and to cross-check take that keyword and search on Google.
And with that, let’s move to our next SEO techniques.
11. Create Your Own Unique Keyword
Keep in mind you always rank #1 for the keywords that you have created.
Creating your own keyword provides a unique identification to your site.
Brian Dean of Backlinko did the same thing and came up with his own keyword ‘Skyscrapers’.
…and he is getting a great amount of traffic on his post from that keyword.
I also believe rather than being generic or choosing a keyword-stuffed domain, better to come up with some unique idea and get a brandable domain name.
It means when someone hears your domain name it should sound like a brand.
This is what exactly Amazon, Google, Bing, Zara, Facebook has done.
Next time when you are about to write new content which includes your own techniques — name it.
12. Embed Long Tail Keyword In Title
This is going to blow your mind!
I will explain why…
A few days back I published a post ‘An Ultimate Comprehensive Guide For SEO’.
My target keyword for that post was ‘guide for SEO’.
I embed a long tail keyword in that.
As a result, I started getting traffic from other sets of keywords like ‘Ultimate guide for SEO’ and ‘a comprehensive guide for SEO’.
In fact for the keyword ‘ultimate guide for SEO‘, my post ranked at the top of the search result.
…and at #7 for the keyword ‘comprehensive guide for SEO’.
In this way, you will get traffic faster… and eventually, rank the post for more than one term.
Even my post secured first place for the keyword ‘ultimate guide for SEO’ for voice search.
13. Add LSI Keywords In Your Post
Along with target keywords, start adding LSI keywords in your content for better SEO results.
LSI keyword is a phrase or a word that supports your main keyword.
If you are planning to publish an article on Fashion then LSI keywords can be:
• Cotton fabric
• Summer collection
• Latest fashion
• New fashion
• New arrivals
You must be getting curious about how to find the LSI keyword for your niche?
So here is the answer… choose either of them
1. LSI Graph
You just have to enter your main keyword and you will be loaded with tons of LSI keywords for your niche.
2. Use Google Search Result Itself
Yes, Google suggestions.
You probably have noticed that whenever you search for something Google will suggest some related post at the bottom of the search result.
The words in bold or even the entire phrase can be used as an LSI keyword.
And when the search engine sees these LSI keywords on your page they think: ‘Perfect…‘
…This page is full of relevant content and people will love to read it and they will rank your page on the top.
14. Start Using ‘Pragsu’ To Improve Dwell Time
Pragsu is a word or phrase that helps in keeping your visitors on your page.
When someone lands on a website from SERPs…
either they stay…
…or leave the site right away.
If people stay on your page, Google thinks:
‘People are spending time on this page means it is a great website. Let’s give it a rank boost’.
But Google will drop your page when people bounce back from your site immediately.
It’s a Google algorithm – Rank brain that decides everything.
The average time that decides when to drop and when to boost the page is: 30 Sec
That is why it’s really important to hold your visitors on your page for a higher ranking.
First, figure out the place in your content where people are likely to go back on SERPs…
…and then add Pragsu.
Here’s an example from my website.
Whenever your content needs a Pragsu, add them.
Few random examples that really work, are:
- Here is the deal!
- Bottom line
- Why does this matter?
- But wait a minute…
- And the best part
You can create your own Pragsu…or just use the above example.
15. Dig Down Wikipedia For Unique Keyword And Topic Ideas
Why Wikipedia will help in SEO?
Because you will find untapped keyword and internal link building strategies that you will not find anywhere else.
Go to Wikipedia and enter your target keyword.
For example… I am going to use the keyword ‘CAR’.
Look how many keywords I got (marked with both blue and red boxes), it’s huge.
Also, see how beautifully Wikipedia has created the internal links (marked with red boxes).
This is what I was talking about !!
Now head toward the ‘Contents’ section — that displays closely related keywords and topics.
And don’t miss the ‘See also’ section.
I am pretty sure you will not get any better resource (a free source) than Wikipedia for finding untapped keywords.
Sure, Google Keyword Planner is brilliant for monthly search volume info… but not good at generating new ideas.
If you want to find more keywords from the wiki then click on internal links and dive into treasures.
16. Behave Like A Brand
Want even more traffic…Then behave like a brand.
Once you start behaving like a brand, Google will start treating you as a brand.
You know Google considers you a brand when you get site links, like this:
However, you don’t have to bang your head against the wall to get the brand treatment.
So how do you do that?
Google is a search engine software, follows its algorithm.
It doesn’t know if McDonald is a brand… They identify brands from online brand signals.
1. Unique Site name: Don’t be obsessed with keyword-stuffed domain names. Come out of the box with some unique ideas and choose a brandable domain name.
If you want to start an e-commerce website for clothes then rather than choosing – “onlineclothes.com” or “buyclothesonline.com” it will be better to name it as “moonybe.com“.
This is what exactly Amazon, Google, Bing, Zara, Facebook has done.
2. Professional About Us Page: Real brands have contextual about us page.
They talk about their company, vision, strategies, clients, and many more.
So make an epic about us page for your website.
3. Contact Page: Contact page gives a brand signal to Google that your site is genuine. It will be great if you mention your physical address too.
4. Professional email account: Running a website without a professional email looks spammy.
Suppose you got a job offer from two different email addresses:
Which email address seems more trustworthy to you?
Obviously, the second one.
This is how the brand speaks…
In fact, here’s what Google CEO Eric Schmidt has this to say about brands:
17. Link Out To Authority Sites
Basically, it’s an On-Page SEO strategy.
Having an informative contextual external link on your post gives a signal to Google that you are trying your best to provide full information to your visitors.
This makes total sense if you think about it…
Google is after providing ‘The Best’ results to their searchers. So why don’t you support Google and make them happy to get the reward from them?
Google gives credit for linking out and even if they don’t your visitors will.
“The web is all about linking. That’s why they call it web”.
Shai Aharony of Reboot found an amazing correlation between outbound links and the Google algorithm.
— Pages with outbound links rank higher than the page with no links.
So link out at least 3 quality, contextual resources in every piece of your content.
18. Send Link Juice To Pages Sitting On Page 2 or 3 In SERPs
Your page is in the grave if it is sitting on page 2 or 3 of Google search results…
If this is the case then you have two options:
Either you leave thousands of potential traffic for that page or use this powerful SEO technique to boost it on the first page of Google SERPs.
No matter how good your contents are, but if it is not well optimized then it may lose in SERPs.
So what to do?… Throw some internal links their way, simple!!
Then hit on ‘Average Position‘ to see the average ranking of each keyword.
After that filter out the keyword having an average position between 10-30 and check if you are getting clicks from that keywords…
…and be sure those keywords have some decent search volume.
For example, this page is ranking #12 for the keyword ‘SEO 2022’, having an impression of 987 and 13 clicks from position #12 on Google search results.
To be sure…
Head over to Google keyword planner, feed that keyword and check the stats.
This keyword gets 1k monthly searches that are pretty good. So we can work with this keyword.
Your next step is to identify the authoritative page of your website…
once you find it…
…add internal links from those authoritative pages to the landing page that need a boost.
19. Optimize Content For Semantic SEO
Before Hummingbird, Google only used to analyze the individual keyword of the page.
But in 2013, a new algorithm was rolled out called Hummingbird.
Because of that, Google now completely analyze the TOPIC of the page and rank them in the search result accordingly.
That’s how Semantic SEO comes into action.
What Is Semantic SEO?
Semantic SEO is a process of providing more information to visitors about the topic they have searched for.
First, optimize your page around your target keyword.
Then cover a subtopic related to your page. It means you answer the first question and then immediately answer the second, third, fourth, or fifth question right after that.
Google loves to send traffic to pages where searchers will find in-depth information on their queries.
In a recent study, it has been found that:
80% of online searches are people looking for an in-depth answer.
10% are looking for a specific service or product and remaining
10% are people, trying to go to a specific website.
So, optimize your content for semantic SEO.
You can easily find subtopics using a tool called LSI Graph.
Also from Google suggest.
Google related search
Once you include important subtopics in your content, it will be optimized for semantic search.
20. Remember The “First Link Priority Rule”
The mistake that most of the new webmasters do.
Let’s say you have two links pointing to the same page on your site…and both of the links are on the same page.
Which anchor text does Google pay attention to?
- The first text?
- The second text?
- or Both?
According to the First Link Priority Rule, the first one.
So, What Is The First Link Priority Rule?
When a search engine crawls a web page and finds two links pointing to the same page, it will count the first link and ignore the second one.