What is On Page SEO
The SEO strategies which are performed within the website to improve the position of web pages in the search engine result page (SERPs) is known as On-Page SEO strategies.
The optimization techniques which applies within the website including technical issue (i.e the quality of code, internal linking) and textual issue (quality of the post, the structure of a site, In-depth content etc) on each and every web page in order to rank them higher in SERPs is referred as On-Page Optimization.
The final goal of on-page SEO is to guide the search engine’s web crawlers to understand the context of the web page easily and rank them accordingly.
And in this guide, I will exactly show you how to do it.
Table of Contents
We will discuss every point in details, but first, have a look at infographics of On-Page SEO.
Optimize Your Page Title
A page title is one of the most important factors of On-Page SEO strategies.
Each of your pages and post should have its own unique title and should be sprinkled with your main keyword of that page.
The optimized and attractive title attracts more people… more people means more click, and more clicks will help you to boost up your page rank in SERPs.
You should try to put the target keyword at the beginning of the title tag, if not possible, make sure to keep it somewhere in the title.
However, embedding keyword at the beginning of the title tag put more weight.
Here is a live example of my post on Best hosting company.
Add Power Words in Your Title
Now, what does it mean by power words?
Words like “Ultimate”, “Premium”, “Proven”, “Powerful”, “Best”, “2020”, “Latest”, “Guide”, “Review” are power words that grab attention and attracts click on your page.
But wait a minute!
Power word should be used only if it is relevant to the post.
Unnecessarily use of these words can make your visitors angry and rather than improving page rank, your site will get penalized.
So don’t try to fool your visitors and search engine by embedding those keywords unnecessarily.
Use SEO Friendly URLs
SEO-Friendly URL is highly recommended.
Optimized URL helps search engine in crawling your web-page efficiently.
For example, have a look at the three URL structure below.
Now, which one is the best?
Obviously the third URL.
And you should never forget to use your target keyword in the URL, even Google has stated that the first 4-5 words of a URL are given more weight.
So make your URLs short and meaningful and avoid using special characters, symbols, brackets etc in URL.
Always Use H1 Tag For Your Blog Post
There are six heading tags H1, H2, H3, H4, H5, and H6 with H1 being the highest (most important) level and H6 the least.
Generally, the H1 tag is reserved for the page title and make sure you only have one H1 tag that contains your target keyword.
In fact, If you have made your site on WordPress then it will automatically add the H1 tag to your page title as shown below.
However, In some cases, WordPress theme overrides the settings. So consider checking your site’s code to make sure you only have one H1 tag per post.
Optimize Subheading of Your Blog Post
From the SEO point of view and for your visitors, make your article readers-friendly by breaking up your content into smaller sections.
To do so, use heading tags to highlight various headings and sub-headings.
For subsequent headings stick to H2 and H3 tags. However, if you want to add more subheadings then you can use H4, H5, and H6 tags to highlight the topic.
Sensible headlines are more useful than the generic one.
Also, try to include your target keyword in at least one subheading.
If necessary then use the LSI keyword in other subheading or else don’t use it, Google doesn’t like too much keyword stuffing.
Meta Tags and Descriptions
A meta description is a concise summary of a webpage appears underneath the blue clickable link in SERPs (search engine result pages).
Having unique and compelling descriptions can improve the click-through rate (CTR) for a given webpage.
Again, you should include your target keyword in your meta descriptions but don’t spam your description with keywords. It should be looking meaningful and reliable.
To maximize CTR, Google and other search engines automatically make the keyword bold in SERPs which draws the eyes of searchers.
So you should write your descriptions accordingly.
To make thing easier and simpler I use Yoast SEO plugin.
This plugin helps me in writing customized meta title, meta descriptions, meta keywords and much more in one go.
Google has stated that they really don’t care about meta keyword.
However, having customized unique meta descriptions definitely help you in driving more traffic through CTR.
Insert Images or Videos To Engage Your Visitors
Putting images or videos in your blog post is a great way to make your site visually appealing.
Optimized images not only help in driving more traffic but also keep your visitors stick to your post.
It reduces bounce rate and increases time on site.
Also, having a focused keyword in the “image title” and “alt text” plays a significant role in on page SEO strategies.
If your site is on WordPress then you can easily add alt text to your images as shown below.
So make sure to use keywords in alt text and title of an image.
But be careful
Having too many images or multimedia on your post may slow down your site and hamper your overall page rank.
To overcome from this problem, consider:
- Compressing all the images
- Use caching plugin
- Use CDN
Drop Your Target keyword At The Beginning of Post
It’s true, keyword rich article has a good chance to rank in the search result but only if it is used in the correct ways.
Dropping your target keyword in the first 100 words of your article helps Google to understand what is your page all about.
Here is an example:
However, overuse of keywords can lead your website being banned from the search engine.
Hence you should keep the keyword density of around 1.5%.
Sprinkle LSI Keywords
Along with target keyword start using LSI keywords in your article for better SEO results.
LSI (Latent semantic indexing) is a keyword or phrase that contains words that are similar to your main keywords.
If your target keyword is “SEO”, then your LSI keywords could be “search engine optimization services”, “top SEO company”, “website optimization”.
You can find relevant LSI keyword for your website from LSI Graph (a free tool) or you can use the Google search engine itself.
To do so, search for your keyword in Google and scroll down to the bottom of SERPs and choose some of the suggested topics from “Search related area” simple as that.
This way you will not only cover almost every important part of the topic but also you can write without risk of being banned.
Importance Of Internal and External Linking
Both internal and external link plays a crucial role in the ranking factor of your webpage in SERPs.
Internal linking helps your visitors to navigate around your site and find all your content.
It won’t only provide better user experience but also ensure that your site gets properly crawled.
Relevant internal linking tells the search engine that you are providing deep information regarding the article and you will get a golden chance to boost up your page rank.
Apart from linking to your own blog post, you should also link your post to the relevant external website.
But make sure that the website you are linking is trustworthy and relevant to your post.
However, if you are not sure about the authority of the external website you should use a nofollow tag to avoid passing the link juice to that site.
For an example: Anchor Text
This is a special tag attribute you can add to a link that tells the search engine not to count this particular link.
Actually internal and external links are a good sign of writing a content-rich article and Wikipedia is a great example of this.
Switch to Responsive Design Immediately
Yes, the websites which are not mobile-friendly are getting penalized by Google.
And in the coming year, it will be a nightmare for all the web owner whose website is not responsive in design because Google has rolled out MFI.
To check if your site is responsive, here is the recommended tools form Google.
This tool even detects the problem (if any) of your site. So you can work on that and make your site mobile friendly.
Responsive design is not only a part of on-page SEO but also one of the most important SEO strategies of 2020.
If your website is not responsive/ mobile-friendly, I insist you make it now.
In-Depth Content – Pillar of On-Page SEO
Make it thumb rule ” In-Depth content = Complete SEO of a website“. How?
Because if you post In-depth content then:
- You will cover almost every topic
- You will break up your content by using header tags
- You will use Keyword at more place
- You will Automatically add LSI keywords
- You will get more chance for internal and external linking
In other words, the post that has less word count will not perform up to the mark.
Because they are usually less informative and Google give less important to those post.
However, there are exceptions, but in general, try to make a post with at least 1900 words.
After analyzing thousands of Google search results I found that the average word count of a first page Google result was roughly around 1900 words.
To do so, get all the related queries that people are looking for a specific topic, do some research and start writing a long informative post.
Boost Site Speed
Google has indicated site speed as an SEO signal used by its algorithm to rank the web pages (and recently they have given even more importance to Page Speed).
So make sure your website loads under 2 seconds because slow site completely hampers user experience which results in a high bounce rate.
If you want to know how fast your site is, then here is a website called pingdom.com where you can check your site performance too.
Like this (a result of my site):
The hosting I use helped me a lot in improving my site speed from 4.3 seconds to nearly 1 second.
Use Social Sharing Buttons
Social sharing comes under both On-Page SEO strategies and Off-Page SEO strategies and may not play a direct role in ranking your site.
But social share generates more eyeballs on your content and more eyeballs mean more click.
Having prominent social sharing buttons can increase social sharing by 700% and will automatically boost up your page rank.
Navigation of your website is a key component that directly impacts your business especially if you are running an e-commerce website.
If your visitors don’t find the product or service they are looking for, chances are they will hit the back button immediately and never return you your site.
So make sure your site has user-friendly navigation.
Encourage Blog Comment
A blog with lots of positive comments gives a slight dent in Google’s search results.
It shows people are loving your content and interacting with you more and more. So it’s a good idea to ask your visitors to leave a comment in your blog post.
And believe me, genuine visitors always leave a positive comment.
But again… Rich Content is the king of on-page SEO.
Let’s have a quick review of the entire topic:
Things to do:
- Write In-Depth content
- Put the keyword in the post title
- Insert optimized Images
- Use LSI keywords
- Make SEO friendly URLs
- Switch to responsive design
- Work on site speed
- Ask visitors to take action
Things not to do:
- Keyword stuffing
- Don’t put more than one H1 tag
- Don’t try to fool search engine and visitors
Things need to be careful of:
- Keyword in title and URLs
- Maximum 1.5% of keyword density
- Minimum 1900 words
- Drop your keyword in the first 100 words
- Customized meta descriptions
- Proper internal and external links
This is how on-page SEO works effectively.
And I am pretty sure if you follow all the above strategies, your web page will definitely get a significant hike in the SERPs.
In this chapter, you learned about on-page SEO now its time to dive into Off-page SEO strategies.
In the next chapter, you will get all the details about off-page SEO strategies, see you there…
Frequently asked questions
A search engine like Google uses an advanced algorithm to rank the web pages for their searchers.
But those algorithms still need your help to understand and rank the content of your web page properly.
If your content is not optimized, then the search engine will fail to rank your website and it won’t appear in the search result…
…because of this, you will miss out all the traffic related to your webpage.
So it is really important to do SEO for your website.
Before coming to this question it’s really important for us to understand what search engine exactly do.
A search engine like Google consists of :
- A crawler
- An Index and
- An algorithm
A crawler follows the link on the web 24/7 and saves the HTML version of a page in the database, called index.
The index will get updated automatically if Google comes to your website and found a new or revised version of it.
After indexing, Google will start showing your website in the search result.
Google has a complex algorithm that decides which pages are shown in which order.
How this algorithm works is a bit secret but you can start optimizing your website as per the new trends which will definitely help you in improving your web ranking dramatically.
(How exactly the search engine operates we will see in Chapter-1).
Yes, you can hire an SEO agency if they fit in below points:
- If you have enough budget – A good SEO agency will charge $100k for 12 months of project
- If they fit in your business model
- If they won’t lock you in contract
- If you are looking for long term success
- If you don’t have time for SEO
Of course, you can do it by yourself.
Depending on your commitment, learning enthusiasm, your willingness to learn, and how serious you are, you can do SEO of your website by yourself.
Even a small amount of knowledge can make a big difference.
Start learning now and believe me you will become a master in Search engine optimization.
A plugin like Yoast SEO has made things easier.
If you really want to learn and improve search traffic to your website I recommend you to read this guide completely (From chapter 1 to chapter 5).
Each chapter consists of valuable information skipping any topic may ruin all your effort.
In the next chapter, we will see how exactly search engine operates.