Misconceptions about SEO
CHAPTER - V
Over the past few years, lots of things have been updated and changed which emerged misconceptions about the search engine optimization.
We all know SEO is an integral part of a website and online business, if done correctly it will boost up your business or else you will be nowhere.
In order to provide most relevant and useful content to the users, search engines continuously update their algorithm. No wonder why so many misconceptions have emerged.
In this chapter, we will see the most common and dangerous "misconceptions about SEO".
1. SEO is a One Time Thing
No, it's not. Actually, SEO is a never-ending process. You need to optimize pages, post new valuable content, attract traffic, optimize your site on a regular basis. If you lose consistency you probably lose page rank on SERPs.
Keep it in mind, to reach the top of SERPs and to drag more and more traffic on their site your competitors are working hard day and night. The time you stop focusing on SEO and website optimization you will definitely fade off from the search results.
There is no limit what one can accomplish with SEO.
In order to provide best suitable results and to protect themselves from spammers, Google keeps on updating its algorithm. So it's your turn to keep your website up to date with new trends.
2. You can't start now
Who told you? Some so-called SEO experts...? Bullsh*t... You can roll out an effective SEO strategy at any time. It all depends on your enthusiasms and willingness to do. Create a plan, do some research, ask experts, and implement it.
Even a small knowledge can make a big difference.
Don't hesitate to invest some time and money to learn SEO. It is a long time beneficial deal.
If you have just launched a website and thinks you don't need SEO then you are wrong. You are at the place from where you can easily optimize your website to drive more traffic naturally.
3. SEO is all about keyword stuffing
Days have gone when search engine used to rank your page on the basis of the keyword you have integrated into your website. It was the era when anyone could obtain a better ranking by creating a low-quality post, stuffed with keywords all over the places.
Over the time things have been evolved and in order to provide better content to their visitors' search engine has updated its algorithm.
Now, to get organic traffic, you must not only depend on keywords but should also create high-quality In-Depth content.
Let's take an example of keyword stuffed post:
" Best SEO company for your website. This best SEO company will definitely help you in SEO. Not only SEO our SEO company also deals with web designing and development. Contact us now to get the best SEO quotation ".
Rather than a post, it looks like spam, isn't it...?
These type of post will not only annoy visitors but also indicates the search engine that web owner is trying to fool the search algorithm. As a result, the search engine will blacklist and kicked out these websites from the search results.
It doesn't mean keyword is not important. It is still an integral part of SEO. But you should know where and how to use it. Start writing content for your visitors and add keywords that flow naturally.
4.Paid search [AdWords] helps in getting Organic traffic
Absolutely not, paid search, pay per click, or PPC won't help you in getting organic traffic to your website.
However, advertisements or any campaign definitely drive traffic to your website but it doesn't mean that it will improve your web ranking in terms of organic search results.
Until you spend money on PPC you will get traffic the day you stop the campaign the visitors' graph starts falling down.
So, learn SEO and start optimizing your website before your competitors reach the milestone.
5. Links help in improving page rank
It is important to have links pointed towards your website.
But wait a minute...!! If you think any backlinks will help you in improving page rank in SERPs. Then you are wrong.
Having one quality backline is far better than having 20 links which are not relevant to your website. Its all about quality, not quantity.
6. SEO will start showing its impact from the very next day
No, it is a process and it will take some time. If you think you can reach the top of the SERPs overnight then you are wrong. You have to wait for few days to see some significant page boost.
If you are in hurry and want visitors as soon as possible better to go with advertisements using Google Adwords or another advertisement forum.
If you still have any confusion comment below. I will definitely try to sort it out.
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