Lesson - 3

WHAT IS KEYWORD RESEARCH?

Keyword research is the fundamental SEO process in which website owners find popular search terms that people frequently type into search engines such as Google and strategically include them in the content so that their web page appears higher on a search engine results page (SERP).

WHY IS KEYWORD RESEARCH IMPORTANT FOR SEO?

It all starts with the word typed into a search box.

That keyword can make or break your website.

Among all the SEO strategies, keyword research for a website is the most important factor which helps you in:

  1. Ranking your website on the first page of search results
  2. Drive more buyers to your site
  3. Surpassing your competitors
  4. Get qualified leads
  5. Build awareness of your brand
  6. Helps in driving relevant visitors to your website

and so on.

With the right keyword selection, websites ( blogging, niche, e-commerce, service-oriented sites ) are making millions of dollars per month.

However, it is equally important to avoid using “wrong” keywords, which can attract users who are likely to leave your page.

A high bounce rate indicates the search engine that your site is not suitable for the keyword you have ranked for and it will drop off your web page on the last page of SERPs.

That is why proper keyword research is very important.

So before choosing any keyword ask a few questions to yourself…

  1. Is that keyword relevant to your website’s content?
  2. Will searchers get the same thing on your site when they search using those keywords?
  3. Will they get every detail on your site that they have searched for?

If the answer is Yes! then you are good to go… or else don’t use those keywords.

Do some deep research, alter the keyword or phrase, check the credibility and then choose another keyword.

HOW TO FIND THE RIGHT KEYWORD FOR A WEBSITE?

Finding a keyword is simple, but determining which one will work for you is more challenging.

If you become a master in finding and implementing the best suitable keyword for your website — You will not only get relevant traffic but you can also beat your competitors.

However in general, by most people, the keyword research process goes as:

  1. Think about a few keywords that potential visitors might search for
  2. Pick and feed a few of them in keyword research tools like Google Keyword Planner
  3. Select top-ranked keywords having the highest search volume
  4. Start writing content around them

Right?

Well here they trapped themselves, this is the biggest mistake one can do while finding the keyword for a website.

Because basic search on Google Keyword Planner only shows you keywords that are very closely related to the word you gave it.

For example:

When you enter ‘Flowers’ in GKP it will show up these results…

google keyword planner result

…and web owners will start writing the post around those populated keywords.

If you are one of them then I am afraid to say, nowadays, Keyword selection doesn’t work like this.

But don’t worry!

You have an In-depth comprehensive guide on keyword research, it will exactly show you how to find the best keywords to bring potential visitors to your website.

So let’s get started…

My first keyword research advice would be: Know your niche!

WHAT IS A NICHE TOPIC?

A blog niche is a specialized topic area that you’ll be focusing on when writing content. Blogging niches allow you to narrow down your audience and craft content that is much more relevant for them.

In simple language, ‘niche is a subset of a larger market’.

Keyword research allows you to gain a better understanding of your niche’s subtopics and recurring themes.

Let’s say you have a blog about Biking. Then, of course, you’ll want your website to rank for keywords like “Biking” or “Best Bike.”

The problem with these keywords (also known as head keywords) is that they have extremely high competition.

You can’t or it’s really difficult to rank your website by choosing those keywords.

Then what is the solution?

Well In order to rank your website, you have to go with Long tail keywords.

If you dig deeper into the niche, you’ll find that people interested in biking may also use keywords like:

  • Will biking help me lose weight
  • Why biking is better than driving
  • Biking is what kind of exercise
  • GPS watch with heart rate monitor

These are all examples of so-called long-tail keywords. A typical long-tail keyword has the following characteristics:

  1. Consists of 3 or more words
  2. Has lower search volume but usually also lower competition
  3. Is more specific = has higher engagement and conversion rates

Wait…

We have not finished yet.

Let’s take another example:

Suppose you have started an online business of selling all the varieties of Apple (Fruit)…

…and you have selected the keyword “Apple” or “online apple store” to rank your website on the first page of the search engine…

…the question is

  1. will it get ranked on the first page of SERPs?
  2. will you get relevant visitors to your website?

Well, I won’t say anything just look at the result below and decide for yourself.

keyword selection example

What do you think? will these keywords help you in ranking your website?

Absolutely not.

You can’t or it’s really difficult to rank your website by choosing those keywords.

Because when someone types “apple” in the search box they will get all the results associated with “Apple computers” not for “Apple fruit”.

Well In order to rank your website, you have to go with Long tail keywords.

Like:

“Fresh green apple”, “Farm fresh apple”, “organic apple” etc.

or…

If you have your unique store name then consider adding it with the long-tail keywords.

ex: Larry’s farm-fresh apple.

In this vast world of SEO, webmasters have divided keywords into three main categories: Head, body, and tail.

competition vs conversion graph for keywords

HEAD KEYWORD

Head keyword is a base keyword having tremendous search volume (in millions) and competition.

Despite that, the conversion rate of the base keyword is not up to the mark because the base keyword gets mixed traffic.

Let’s take an example of the keyword “Book”.

This keyword will get searchers from all over the place and the actual query will be different from person to person.

Some of them might be looking for the “Definition of a Book”, some of them might be looking for “Fiction Book” or “Poem Book”, some of them might be trying to buy a “Biography Book” online.

You never know what people are searching for.

Suppose you have started an online bookstore that only deals with “Fiction Books” but searchers want to buy a “Poem Book”… will that visitor convert into the buyer on your site?

obviously not…

In this case, the base keyword is not helping you in driving relevant visitors to your website which results in generating less revenue from your visitors.

That is why you should start focusing on specific keywords which match your website perfectly.

Anyhow people are getting more specific day by day and it is really important to optimize your website accordingly.

So rather than focusing only on base keywords, it’s time to give some time to body keywords as well as Long tail keywords.

BODY KEYWORD

Body keywords have 2-3 word phrases having a decent amount of search volume (minimum of 3000 -3500 searches per month) and if you compare it with head keywords the conversion rate is pretty good.

In our previous example, we chose “Book” as a head keyword; in this example, the Body keywords could be “Harry Potter books”, “book for kids”, or “best fiction book.”

Since these keywords are more specific, they will help you in driving relevant traffic to your site.

If you start implementing these types of keywords in your web content, trust me very soon your web page will get ranked on the first page of SERPs.

But make sure the Body keyword must be relevant to your page content.

LONG-TAIL KEYWORD

Long Tail keywords are very very specific. Usually, it is 4+ word phrases that almost tells the complete intention of a searcher.

For example, if people type “how to order Harry Potter books online” or “how to buy a domain name” it gives a clear idea that the searcher is trying to buy Harry Potter series book for sure and in the second case searcher wants to buy a Domain name for his website.

Even though the search volume will be less but the conversion rate will be very very high.

If your content is truly valuable, you will gain a lifetime visitor.

Now you might be thinking of…

HOW TO FIND LONG TAIL KEYWORDS?

Lots of tools and software are available in the market which will provide you with a list of Long Tail Keywords (LTK)…

However, there is a catch… most of them are paid tools.

But not to worry, I will tell you how you can find the best LTK for your niche website absolutely free.

1. USE GOOGLE SEARCH RESULTS?

Yes, Google suggestions.

Go to the Google search box, start typing the keyword and look out for the autocomplete suggestions.

google autocomplete keyword suggestion

You can also use underscore character ( _ ) anywhere in your search phrase it allows Google to autofill the blank.

Check if you are getting a great combination of keywords for your niche topic.

long tail keyword suggestion in google search engine

If not, then use a different variation of underscore position or try with different words.

different variation of keyword

Also, you may probably have noticed, whenever you search for something Google will suggest some related topic at the bottom of the search result, like this:

keyword suggestions for book

The words in bold or even the entire phrase can be used as Long Tail Keywords for your niche article.

Just type any keyword in the google search box which you want to target for an article.

Scroll down to the bottom of the page and choose some of the phrases from the “searched related to… box” and sprinkle them in your article.

2. ANSWER THE PUBLIC

An amazing website and I bet, you will fall in love with this awesome website.

This tool will show you almost every question that people tend to ask about your niche or topic.

You just need to type the keyword into the search bar and it will be flooded with hundreds of questions.

Let’s take an example of “BOOKS”

Question Keyword (It will show all possible question-related keywords)…

question related keywords

Preposition Keywords

Preposition Keywords

Comparison Keywords

Comparison Keywords

3. YOUTUBE KEYWORD SUGGESTIONS

We all know YouTube is a great source of knowledge. Here you will almost find every topic and its solutions.

In fact, YouTube is the second largest search engine after Google so why not make more use of it.

So type the keyword in the YouTube search box and see the autocomplete suggestion.

youtube keyword suggestions

You will get a great list of long-tail keywords. Choose a few of them and start writing your content around them.

4. AMAZON SEARCH BAR

Yes, you read it right “Amazon”.

You probably have noticed when you search for something to buy on Google most of the time Amazon site will appear on top of the search result.

Right?

Because It’s a great keyword research tool and they are best in keyword research and its implementation.

amazon keyword research

So if you are running or planning to start an online store or a website that reviews the products you should consider the Amazon search box to find a great combination of keywords.

5. MOZ KEYWORD PLANNER

Moz keyword planner is very similar to Google keyword planner with extra benefits.

Just enter the broad keyword, choose the target country and hit on the search icon.

moz keyword planner

It will provide you with lots of keywords and long-tail phrases related to your search. Check their monthly search volume, relevancy and find out the most suitable keyword for your niche.

moz keyword research tool results

If you are creating a long and comprehensive post then consider choosing the keyword having more monthly search volume.

6. UBERSUGGEST

Ubersuggest is another great keyword research tool made by Neil Patel. Just like other tools you just have to provide the target keyword in the search box as shown below.

ubersuggest keyword research tool

and it will prompt up with the list of keyword suggestions with volume and estimated CPC of that keyword.

ubersuggest keyword results

If you are curious to know how to get the most out of this free tool then here is an in-depth guide on finding a keyword using Ubersuggest.

7. GOOGLE TRENDS

Google trends let you know which keyword is on the rise and which one is losing the search query.

Add a few keywords in the comparison tab to check which keyword is currently trending.

google trends keyword research tool

Actually, the Google trend is a great tool for event bloggers or YouTubers.

It will exactly show you which keyword is trending at what time. So gather the data of the keyword and post your article according to trending time.

keyword research on google trends

8. FORUMS

A place where people are asking and answering questions about your niche topic.

Here you can also find hundreds of questions that people are eagerly wanted to know about.

If someone is asking a question on a forum it’s quite obvious that people are asking that same question in Google itself (search engine).

If you know some of the top forums related to your topic then it’s great or else you can always use the handy search string to find them.

“Keyword” + “forum”

“Keyword” + “forums”

“keyword forum”

forum keyword research

When you search like this, Google will open top forums related to the keyword you have entered.

Open some of the links and analyze them carefully.

Go through all Q&A sections… do some research… give some time… choose the best question from it… and implement it in your content.

9. WIKIPEDIA

People generally overlooked Wikipedia but it’s a goldmine of keywords, LSI keyword, and niche topic ideas.

How?

Go to Wikipedia and enter your target keyword.

I am going to use the word “CAR”

keywords ideas from wikipedia

Look how many keywords I got (marked with both blue and red boxes), it’s huge.

Similarly, head to the “contents” section for more keyword and topic ideas…

and don’t miss the “See also” section.

find keywords in wikipedia

see also section of wikipedia for keywords

Gather all the keywords and phrases check with Google keyword planner or Moz keyword explorer for search volume and start optimizing your content around these words.

Simple as that.

VARIOUS TYPES OF KEYWORDS

1. KEYWORDS WITH DATE

If you include the date in the meta description, page title, and in the SEO title then it drives more traffic to your site.

Because it shows the freshness of the content. Suppose someone wants to start an online store in 2022 most probably they will open the site which includes the current year in the post title.

keywords with date

2. URGENCY IN KEYWORDS

There are searchers who want quick results hence they search with urgency phrases.

For example, the search goes as:

“How to make money quickly”

“How to reduce fat in 1 month”

“How to rank my website quickly”

These are the few examples that show the urgency of the searchers.

So figure out the urgency Phares with the help of the above tools.

3. NUMBERS IN KEYWORD

If you add numbers in your post title, especially the odd number then it puts a positive impact on searches as well as the search engine.

Having a generic SEO title is good but not better than having a number in it.

For example, I have added the number 25 in one of my blog posts on SEO and it dramatically shows up on the first page of Google search results within 9 days.

number in keywords

Once you decide on your focus keyword add them in your post title and meta description.

You can use the Yoast SEO Plugin to implement and check the keyword placement in your blog post.

Yoast seo homepage settings

You have just learned how to do proper keyword research for a website.

Now move to the next chapter, where you will learn how to implement those keywords under on-page SEO strategies.

FAQs and Most ASKED BASIC QUESTIONS ON KEYWORD RESEARCH

Because it is one of the most important SEO tasks and a great way to get your content in front of more people.

Anyone who owns a website, blogs, sells online, or works in SEO.

In a nutshell, any website owner who wants to drive more traffic to their site.

Next Lessons

Previous

ADVANCED GUIDE ON HOW SEARCH ENGINES WORK

This article will educate you with an overview of how search engines work. this will cover crawling and indexing processes, as well as concepts like crawl budget and PageRank.

A detailed guide on HOW SEARCH ENGINES WORKS

10 subtopic - 20:00 minutes
Lesson 2

Next

COMPLETE GUIDE ON on page seo

In this post, we'll learn about on-page SEO practices including optimizing title tags, content, internal links and URLs in detail.

A detailed guide on on page seo

15 subtopics - 25:00 minutes
Lesson 4

16 thoughts on “Keyword Research for a Website”

  1. Its good to see a long list of keywords research tools
    As you said in post,from past fewdays am using kwkeyword i loved it ,can you please suggest best keywords research tool for niche blogging either paid or free based on your experience

  2. An intriguing discussion is worth comment.
    I do believe that you need to write more on this subject matter, it might not be
    a taboo matter but typically folks don’t talk about such subjects.
    To the next! Kind regards!!

  3. Нi therе to all, hοw is аll, I think еverү ߋne іѕ getting more from thіs website, ɑnd your
    views ɑre fastidious іn support of new ᥙsers.

  4. Thanks for sharing i am a new blogger and i am learning SEO This article is very helpful for me

  5. I am really happy with your blog because your article is very unique and powerful for new reader.

  6. Karolyn Murawski

    I really can’t believe how great this site is. Keep up the good work. I’m going to tell all my friends about this place.

  7. I can be learned many things and I can apply it’s smoothly all credit goes to your post. thank you, sir, for your informative post.

  8. I could understand, it’s a nice post to learn about keywords thanks to you sir for giving opportunity.

  9. Yes thats good, i find it usefull tactics to research keywords. It helped me. I read Neil Patel keywords research tips. This one is also good content. I highly appreciate you. I will further like to learn from your blog.
    Thanks

    1. Hello, Anupam

      I am really happy that you found my keyword research guide helpful. It means a lot to me.

  10. Wonderful resourceful information. I love what I have actually
    acquired here. You make your blog content easy and enjoyable to comprehend.

Comments are closed.