How To Choose The Perfect Domain Name

1. Keep It Short and Memorable

Try to choose a domain name short and memorable. People forget easily.

The shorter name works better when it comes to remembrance and are easy to type.

You might have noticed all the top websites have approximately 6 characters in their domain name (Google.com, Yahoo.com, Amazon.com, Bing.com).

Right?

So try to keep your domain name concise. Aim for 6-14 characters – the shorter the better.

2. Easy To Type

Your visitors should be able to type your domain name without any issues.

A complicated domain name leads visitors to land upon a different website. So, keep it simple and precise.

If you are not sure, Tell a few people your potential domain name and ask them to spell it out.

If 90% of people are right then congratulations you have chosen the perfect name.

3. It Should Be Easy To Pronounce

Well if you have already chosen the domain name which is easy to type then most probably it will be easy to pronounce.

However, you can still perform a test to be double sure.

Go through the same process, write down your domain name on a piece of paper and ask a few people to pronounce it.

If it rolls out smoothly then you are good to go. Because It helps your visitors to share your domain name with friends and other potential visitors easily.

4. Avoid Special Characters

Just because the name you have planned for has been taken off doesn’t mean you can add hyphens between them to get a look-alike name. It’s a huge mistake

Do you know what I mean?

Suppose you want to go with “www.wordpresshelp.com” but you found this domain name has already been registered so you choose “www.wordpress-help.com”.

Now,

If you share this URL of your website then people will definitely think that this is a spam URL or a duplicate website.

So never ever try to create your domain name by using special characters.

These special characters may ruin your website’s credibility.

More than adding value to your website it will look like a spam domain.

So, avoid adding hyphens or numbers. Stick to letters. (yes there are exceptions!)

5. Avoid Double Letters

If your domain name consists of two words then be sure it’s not getting messed up.

Sometimes it leads to typos and your potential visitors will land up on other websites rather than yours.

For example, “www.wordpresssetup.com” here “WordPress” and “setup” are two different words but it will lead to misspelling and you will lose your potential visitors.

6. Choose The Right Domain Name Extension

It is highly recommended that you stick with the popular and best URL extension.

Nowadays, lots of new domain name extension are available in the market but the extension like .com, .org, .net is still the best and recommended one.

Among them, .com is the most recognized and most credible TLD ( top-level domain ).

Try to get .com, if it is taken, check for .net and .org if all of them has been taken then change your domain name (if possible).

But never go with weird extensions like “.lipu”, “.xyz”, “.site”, “.blog”. Until and unless you want it.

7. Make It Brandable

Rather than being generic and choosing the keyword-stuffed domain, come up with some unique ideas and make a brandable domain name.

It means when someone hears your domain name it should sound like a brand.

For example, if you want to start an e-commerce website for clothes then rather than choosing – “onlineclothes.com” or “buyclothesonline.com” it will be better to name it moonybe.com.

This is what exactly Amazon, Google, Bing, Zara, Facebook has done.

8. Check For Trademark

It’s a great idea to go with a unique domain name but check if there is any trademark already registered with the same name.

To avoid any legal issues better to stay away from the names that already have trademarks. This can also lead to brand confusion.

So check everywhere before choosing any unique name.

With a tool like Knowem, you can easily rectify the issue.

9. Keep A Space For Future

Don’t make a boundary for your website. You never know when you will be required to expand your website content.

For example, suppose an SEO expert started his own blog named as seoexpert.com but then he wanted to add other sections, such as website designing, digital marketing, and hosting advice.

In that case, the domain name might restrict the potential visitors to land on that website.

So, when you choose your domain, think about the future.

10. Keyword-Rich Domain Name

Using target keywords in your domain name is a good idea but you will bound yourself (as we have talked about earlier).

I personally prefer to go with a unique name, not a generic one.

I also suggest you think out of the box, and be unique.

Anyways if you want to use keywords you can go with it. It will directly tell your visitors what your website is all about.

However, be sure to double-check your domain name before registering. People make mistakes.

11. Target Your Geographic Area

If your business is local, consider including your city or state in your domain name to make it easy for local customers to find and remember.

Don’t make the rookie mistake and choose your domain name wisely.

there are also tools to help you find domain names.