How to Choose the Perfect Domain Name

Is it really important to spend time choosing the domain name?

Well, the answer is Yes!

But why? why is your domain name so important?

1. It’s your first impression – Domain name (URL) is the first thing your potential visitors will see and type.

2. It tells the whole story – Most of the time the domain name tells itself what your website is all about.

3. It defines your brand – Just like or, your website name will help you with brand recognition.

These elements are only a few of the many reasons why your domain name is so important.

That is why spending some time to get the best domain name is a positive move to start a new website.

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11 Tips for Choosing the Best Domain Name

1. Keep it Short and Memorable

2. Easy to Type

3. It should be easy to pronounce

4. Avoid special characters

5. Avoid double letters

6. Choose the right Domain name extension

7. Make it brandable

8. Check for trademark

9. Keep a space for future

10. Keyword-rich domain name

11. Target your geographic area

1. Keep It Short and Memorable

Try to choose your domain name short and memorable. People forget easily.

The shorter name works better when it comes to remembrance and are easy to type.

You might have noticed all the top websites have approximately 6 characters in their domain name (,,,


So try to keep your domain name concise. Aim for 6-14 characters – shorter the better.

2. Easy To Type

Your visitors should be able to type your domain name without any issue.

A complicated domain name leads visitors to land upon a different website. So, keep it simple and precise.

If you are not sure, Tell a few people your potential domain name and ask them to spell it out.

If 90% of people are right then congratulations you have chosen the perfect name.

3. It Should Be Easy To Pronounce

Well if you have already chosen the domain name which is easy to type then most probably it will be easy to pronounce.

However, you can still perform a test to be double sure.

Go through the same process, write down your domain name on a piece of paper and ask a few people to pronounce it.

If it rolls out smoothly then you are good to go. Because It helps your visitors to share your domain name with friends and other potential visitors easily.

4. Avoid Special Characters

Just because the name you have planned for has been taken off doesn’t mean you can add hyphens between them to get a look-alike name. It’s a huge mistake

Do you know what I mean?

Suppose you want to go with “” but you found this domain name has already been registered so you choose “”.


If you share this URL of your website then people will definitely think that this is a spam URL or a duplicate website.

So never ever try to create your domain name by using special characters.

These special characters may ruin your website credibility.

More than adding value to your website it will look like a spam domain.

So, avoid adding hyphens or numbers. Stick to letters. (yes there are exceptions!)

5. Avoid Double letters

If your domain name consists of two words then be sure it’s not getting messed up.

Sometimes it leads to typos and your potential visitors will land up on other websites rather than yours.

For example, “” here “WordPress” and “setup” are two different words but it will lead to misspelling and you will lose your potential visitors.

6. Choose The Right Domain name extension

It is highly recommended to stick with the popular and best URL extension.

Nowadays, lots of new domain name extension are available in the market but the extension like .com, .org, .net is still the best and recommended one.

best domain extension

Among them .com is the most recognized and most credible TLD ( top-level domain ).

Try to get .com, if it is taken, check for .net and .org if all of them has been taken then change your domain name (if possible).

But never go with weird extensions like “.lipu”, “.xyz”, “.site”, “.blog”. Until and unless you want it.

7. Make It Brandable

Rather than being generic and choosing the keyword-stuffed domain, come up with some unique ideas and make a brandable domain name.

It means when someone hears your domain name it should sound like a brand.

For example, if you want to start an e-commerce website for clothes then rather than choosing – “” or “” it will be better to name it

This is what exactly Amazon, Google, Bing, Zara, Facebook has done.

8. Check For Trademark

It’s a great idea to go with a unique domain name but check if there is any trademark already registered with the same name.

To avoid any legal issues better to stay away from the names that already have trademarks. This can also lead to brand confusion.

So check everywhere before choosing any unique name.

With a tool like Knowem, you can easily rectify the issue.

9. Keep A Space For Future

Don’t make a boundary for your website. You never know when you will be required to expand your website content.

For example, suppose an SEO expert started his own blog named as but then he wanted to add other sections, such as website designing, digital marketing, and hosting advice.

In that case, the domain name might restrict the potential visitors to land on that website.

So, when you chose your domain, think about the future.

10. Keyword-Rich Domain Name

Using target keywords in your domain name is a good idea but you will bound yourself (as we have talked about earlier).

I personally prefer to go with a unique name, not the generic one.

I also suggest you think out of the box, be unique.

Anyways if you want to use keywords you can go with it. It will directly tell your visitors what your website is all about.

However, be sure and double-check your domain name before registering. People make mistakes.

11. Target Your Geographic Area

If your business is local, consider including your city or state in your domain name to make it easy for local customers to find and remember.

Don’t make the rookie mistake and choose your domain name wisely.

there are also tools to help you find domain names.

Domain Name Generator

1. Wordoid

2. Looka

3. Nameboy

4. IsItWP

5. Instant Domain Search

Unintentional Domain Name Mistakes

Below are some domain names someone has chosen and registered without realizing what a huge mistake they have made:

  • – Teachers Talking
  • – Speed of Art
  • – Les Bocages

Sometimes the combination of domain names leads to the dirty meaning. So, I would suggest you check your domain name carefully before registering.

Disclaimer: Above domain names or website names have been used for an example. There is no intention to hurt anyone.

How To Get A Free Domain With Your Web Hosting

Domain name generally costs $15/year. However, you can get it for free from BlueHost or from Fastcomet at a very reasonable price. Alternatively, you can get it from GoDaddy or NameCheap.

Read the detailed guide here on how to register a domain name.

FAQs On Domain Name Selection

If the domain name you really want isn’t available, it might be tempting to substitute words or parts of a word in the name with numbers.

The issue of using numbers is similar to using hyphens in domains. It will be difficult to address and may alarm the credibility issue.

There are some circumstances where using numbers may be a good idea in a domain name. For example:

ICANN is the Internet Corporation for Assigned Names and Numbers. All top-level domains (.com, .net, .org, .biz, .info, .us, .name, etc) and many second-level domains (, for example) are administered by ICANN, who draw up contracts with each registry and run an accreditation system for registrars.

Top-level domain (TLD) refers to the last segment of a domain name or the part that follows immediately after the “dot” symbol.

For example, in the internet address:, the “.com” portion is the TLD.

TLDs are mainly classified into two categories: generic TLDs and country-specific TLDs.

Examples of some of the popular TLDs include:

  • .com
  • .org
  • .net

3 thoughts on “How To Choose A Domain Name”

  1. You really make it seem so easy with your presentation. I’m looking forward for your next post, I will try to get the hang of it!

  2. Good way of explaining, and good piece of writing
    to get data on the topic of my presentation subject matter,
    which i am going to deliver in academy.

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